Aligning With Industry Heavyweights to Fuel Global Aspirations
Australia’s VA Media, an Ad-Supported Video On Demand (AVOD) powerhouse boasting more than 130 million monthly views, has enlisted the expertise of Organic Pacific and Havas Network. This move aims to catapult its brand into new international territories. Known for their prolific content distribution and viewership in the Asia-Pacific (APAC) region, VA Media is a premier enterprise partner of YouTube, and this new alignment promises to further elevate its global standing.
A Win-Win Collaboration For All Parties
The collaboration is the latest in a series of recent accomplishments for the Havas Group, cementing its reputation as an industry leader in brand and media strategy. As VA Media aspires to enlarge its footprint on a global scale, the agency appointments have come at a strategic time, especially after a series of high-profile internal hires earlier this year.
Connecting Content Creators to Global Audiences
VA Media specializes in monetizing content for creators through partnerships with leading studios, major film companies, and distribution businesses. It serves as a conduit between content creators and audiences across diverse platforms like YouTube, Facebook, SNAP, and other AVOD streaming services.
An Impressive Consumer-Centric Portfolio
From the perspective of the consumer, VA Media operates one of YouTube’s most expansive independent movie networks. With 15 channels and over 18 million global subscribers, they publish more than 500 feature films or TV series across their network monthly. Their signature YouTube channels include the likes of Movie Central, True Crime Central, Horror Central, We Are Pride and Documentary Central.
VA Media CEO Mark Ashbridge said: “VA Media works side by side with the best creative talent to create, curate and optimise great content, achieving proven and quantifiable results. We’re excited to appoint Organic and the Havas Network to assist our ambitious growth plans and inform the industry about VA Media in the Asia Pacific region and globally.”
Strengthening The Team With Industry Experts
Earlier this year, VA Media ramped up its internal team with notable hires including Isabella Ronzel, who assumed the role of Head of Brand Marketing & Commercial Partnerships, and Kristen Bedno, who joined as Head of Content Partnerships & Acquisitions, North America. Additionally, Hannah Barnes, a former Foxtel executive who joined in 2021, now helms VA’s newly minted original production arm.
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Organic Pacific Managing Partner, Annabelle Gigliotti said: “VA Media is enjoying exceptional success in the evolving AVOD landscape and team Organic are looking forward to working with VA Media on promoting its global brands. This space is growing exponentially and with watch-time hours on owned and operated channels of over 270 million hours in the last 365 days, equal to over 30,000 years of content consumption, the opportunities are endless.”
What’s Next for VA Media?
With a strong strategic partnership in place and a dynamic internal team, VA Media is poised to become an even more dominant player in the global AVOD landscape. The forthcoming plans and initiatives are eagerly awaited as VA Media, Organic Pacific, and Havas Network look to redefine content monetization and audience engagement across international borders.
