Today, in a significant corporate announcement, Dynata, globally recognized as the pinnacle first-party data company in insights, activation, and measurement, heralded the commencement of Brad Brockhaug ’s tenure as its maiden Chief Commercial Officer (CCO). This appointment symbolizes Dynata’s unwavering commitment to evolving growth, trailblazing innovation, and a profound customer-first approach.
A Wealth of Experience at the Helm
Brad Brockhaug, boasting a formidable 30-year track record of revenue leadership in the technology sphere, is poised to champion the company’s international commercial strategy. Dynata aims to harness Brockhaug’s expertise in ensuring persistent profitable revenue trajectories and an aggressive push into previously untapped markets.
Commanding Dynata’s Go-To-Market Blueprint
As the newly minted CCO, Brockhaug assumes command over the entirety of Dynata’s go-to-market blueprint. His role encompasses ensuring customers reap unparalleled benefits from Dynata’s vanguard products and offerings. This fresh role doesn’t stop there. It also tasks him with overseeing and fostering innovation ubiquitously across the organization – enveloping domains such as product iteration, marketing dynamism, and astute sales tactics – all while refining the overarching customer journey.
Executives Share Their Vision
Dynata’s captain at the wheel, CEO Mike Petrullo, elucidated, “The creation of the chief commercial officer role at Dynata is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market. Brad’s wealth of global leadership experience will further enhance Dynata’s ability to deliver — at scale and with precision — high-quality data and actionable customer insights to customers, enabling them to make smarter, faster, and better decisions. Our customers demand it — and delivering for them remains at the heart of everything we do.”
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Echoing this sentiment, CCO Brad Brockhaug conveyed, “By elevating our commercial strategy, refining our go-to-market approach, and maximizing the full potential of our industry-leading products and solutions, we’re better equipped than ever to understand and address our clients’ evolving needs. Our organization is committed to an ongoing transformation that will establish Dynata’s customer-centric approach as the industry standard, guaranteeing our clients receive unmatched value, insights, and solutions that empower customers’ success in a highly competitive landscape.”
A Glimpse at Brockhaug’s Illustrious Journey
Brad Brockhaug’s vast expanse of global commercialization expertise is further highlighted by his previous leadership roles at reputable giants such as ANC (a Learfield subsidiary), Sports Illustrated Play, Microsoft, and Nokia. In these stints, he was renowned for spearheading global commercial teams, crafting strategic alliances, and regularly exceeding revenue aspirations through the implementation of forward-thinking commercial roadmaps.
