Amplify’s Bold Move
Global creative powerhouse, Amplify, known for its expertise in experience and culture, has unveiled significant additions to its team. These strategic moves are anticipated to add immense value to the brand’s offerings.
Sabrina Khong: The Creative Prodigy
Sabrina Khong, stepping into the freshly minted role of Associate Creative Director, brings a wealth of experience from her illustrious career. Fresh off her stint as Art Director at Foxtel, Khong’s influence in devising creative strategies for the brand’s campaigns was pivotal.
Her career has spanned various reputable firms, including Section in Singapore where she steered campaigns for giants like Uniqlo, PlayStation, Durex, and Nikon. Her tenure as Art Director at Publicis Singapore, which lasted three years, saw her contributing significantly to winning pitches for big names like Tiger Crystal, Samsung, HPB, and Disney. Originally from Singapore, Khong relocated to Australia in 2022, having started her journey as a Designer with We Are Social Singapore.
Caitlin Todd: Diverse Expertise and Global Exposure
Amplify’s other significant recruit, Caitlin Todd, assumes the role of Business Lead. Todd’s extensive experience from her three-year journey with the integrated social agency, Ground in Sydney, stands out. She boasts an expansive portfolio, having collaborated with clients from various industries including entertainment, tech, and lifestyle. Brands like Nike, Activision Blizzard, Huawei, Sennheiser, Intel, Oatley, and Team GB have benefited from her expertise.
Her global experience doesn’t end there. Todd spent time with the China-Britain Business Council in Shanghai and boasts an impressive academic background, being an alumnus of the University of Edinburgh and Shanghai Jiao Ton University, with a distinction in Spoken Chinese (Mandarin).
Stellar Expectations and Exciting Times Ahead
Gareth Davies, Amplify’s Managing Partner, expressed his enthusiasm, stating, “We’re truly excited to welcome Sabrina and Caitlin to the team. Sabrina’s experience delivering quality creative work across multiple mediums, from social campaigns to TVCs and augmented reality experiences along with Caitlin’s experience across PR, strategy, social and digital makes them both a perfect fit for Amplify as we continue to diversify and strengthen our offering and expertise.”
Khong, commenting on her new role, said, “I am thrilled to be collaborating with so many talented individuals in the Amplify team and I look forward to pushing the boundaries of creativity and contributing to the already impressive list of clientele.”
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Todd added, “I’m very excited to have joined Amplify and I’m particularly looking forward to working alongside such a talented team as we continue to grow our exceptional client relationships.”
With such strategic hires, Amplify looks set to enhance its footprint and continue its legacy of delivering unparalleled experiences. The industry awaits with bated breath the innovations and milestones this collaboration will bring.
