Singapore, October 16, 2023 – The advertising landscape is on the brink of a seismic shift as GrabAds, the advertising powerhouse within the renowned Grab super-app, forges an unprecedented partnership with Tomato Interactive. As an integral part of BlueMedia and a subsidiary of the influential BlueFocus Group, Tomato Interactive boasts an impressive client roster encompassing some of China’s most prominent brands across various sectors, from travel and lifestyle to gaming and technology.
Why This Partnership Matters
For the brands within Tomato Interactive’s extensive portfolio, this collaboration is the gateway to the potent retail media capabilities of GrabAds. By harnessing this partnership, brands can connect with high-value consumers whenever they engage with the Grab super-app throughout Southeast Asia. This groundbreaking union is a testament to GrabAds’ forward-thinking approach, marking its inaugural partnership with a global marketing heavyweight in the Greater China region.
The sheer influence of Grab in the retail media sector across Southeast Asia cannot be overstated. An astonishing 60% of its active user base is enticed into making purchases every time they access the app. Through integration with GrabAds, brands aligned with Tomato Interactive can delve into invaluable hyperlocal first-hand data. This real-time purchase data from high-net-worth consumers in Southeast Asia holds the key to enhancing brand visibility, resonance, and meaningful customer engagement.
Recent insights from the Kantar Media Reactions 2022 report place advertising on the Grab platform in a commendable third position in terms of advertising equity within Southeast Asia. This ranking underscores the positive and receptive consumer response to ads featured on Grab.
Jiao Li, the dynamic General Manager of Tomato Interactive and Vice President of BlueMedia, shared his perspective: “As a leading super-app in the region, Grab knows Southeast Asia like no other. Our partnership comes at the perfect time, as we observe significant interest from our clients in the travel, lifestyle, and technology sectors who are eager to expand and grow their brands within Southeast Asia’s thriving and digitally-savvy consumer base. We believe that GrabAds’ retail media network capabilities, whether it’s access to first-party insights or Grab’s end-to-end ecosystem, will enable us to better support our clients in their marketing endeavors.”
Echoing these sentiments, Dave Yang, the Regional Head of Sales and GTM at GrabAds, added, “We are thrilled to embark on this exciting journey with Tomato Interactive. We are confident that our collaboration will empower their clients to gain better awareness and build their brands in Southeast Asia. This marks a significant milestone for GrabAds as we extend our reach to brands in the Greater China region through Tomato Interactive’s extensive network of clients.”
Getting to Know GrabAds
Founded in 2018, GrabAds has rapidly evolved into a comprehensive advertising solution, offering an array of channels, including in-app advertising, branding, and product sampling within the expansive Grab ecosystem. With its cutting-edge advertising and technological prowess, GrabAds is committed to bridging consumers with top-tier businesses across Southeast Asia. For a deeper dive into GrabAds, visit GrabAds For Business.
