The ABBY One Show Awards shine a focus on innovation and achievement in the unrestricted world of advertising. As it enters its 55th year, this esteemed event continues to establish itself as the leading advertising awards in South Asia, highlighting the unparalleled creative talent in the area. With the much-anticipated Goafest serving as a backdrop, this motivational meeting of the creative community will take place from May 29th through the 31st, 2024, at the scenic Grand Hyatt in Bambolim, Goa.
Guiding Stars of Creative Excellence
The Advertising Club alongside the Advertising Agencies Association of India is proud to unveil the Awards Governing Council (AGC) for the ABBY One Show Awards 2024. This council, comprised of industry stalwarts, is poised to navigate the awards towards new heights of creative achievement.
The AGC is adorned with a diverse group of visionaries from The Advertising Club, featuring Ajay Kakar as the Chairperson, alongside esteemed members such as Dheeraj Sinha, Ajay Chandwani, Alok Lall, Sonia Huria, and Subramanyeswar S. Their counterparts from the Advertising Agencies Association of India include luminaries like Prasanth Kumar, Jaideep Gandhi, Mohit Joshi, Sam Balsara, Rohit Ohri, and Anupriya Acharya, each contributing a rich tapestry of experience and insight.
Celebrating Creative Brilliance
Rana Barua, the Group CEO of Havas India and President of The Advertising Club, reflects on the awards’ legacy: “Over the years the ABBY One Show Awards has not only honoured creative excellence but has helped strengthen South Asia and especially India’s position in the global arena. It is imperative that we turn the spotlight on work that is deserving, innovative and socially and culturally relevant with creativity at its heart. The awards has encouraged talent and brought to light work that was impossible to even imagine. We are excited for this edition and are certain that the Awards Governing Council has a tough task at hand given the level and amount of work showcased over the last year.”
Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia, shares his insights: “The ABBY One Show Awards has evolved, becoming a level playing field not just for India but the entire South Asian region. We have witnessed agencies and brands of all sizes put their best foot forward, and have been humbly surprised with the kind of work that this region is home to. We are confident that the awards will continue to empower the creative community and provide them with a global stage to showcase innovation and insight behind their creative communication.”
Ajay Kakar, Chairperson of the AGC, speaks to the awards’ significance in highlighting industry excellence: “The ABBY One Show Awards continue to bring the spotlight on great ideas that manifest into great work. I am humbled by the opportunity to Chair the Awards Governing Council, that comprises stalwarts of our industry. An award, I believe, is as good as the Jury that judges it. So, the AGC is committed to have a stellar line-up of Jury Chairs and Jury members, who have earned their spurs at a global and local level. They will help identify and recognise the best of best that the industry has created, this year. The ABBY One Show Awards 2024 will continue to encourage, empower and accredit work to find its rightful place at a domestic level, and as a stepping stone to the global stage.”
Also read: Clicks, Calls, and Coffee: Analyzing the Statistics of Living the Remote Work Life
Kevin Swanepoel, CEO of The One Club for Creativity, expresses his excitement about the partnership: “It is with great enthusiasm that we continue our association with The Advertising Club for the ABBY Awards. What The One Show brings to the ABBY Awards is a legacy of integrity, a reputation that resonates worldwide. Last year’s collaboration with the ABBY Awards has pushed the creative envelope further, setting new benchmarks in recognizing and celebrating creative excellence. We are delighted to be a part of this property that fosters a culture of excellence in the creative industry and are excited to witness deserving campaigns being honoured with an ABBY.”
As the ABBY One Show Awards 2024 draws near, the excitement for a showcase that not only honors creative achievements but also sets new industry standards is palpable. The joint efforts of the Advertising Agencies Association of India and The Advertising Club ensure that Goafest 2024 will be an event to remember, celebrating creativity, innovation, and excellence in advertising. Stay tuned for further updates on this premier event, poised to inspire and elevate the creative landscape across South Asia.
