AnyMind Group [TSE:5027], a technology company for the business supply chain, has today announced a partnership with ABI Games Studio (ABI), a leading publisher in the mobile gaming industry in Vietnam and Southeast Asia, for advertising monetization and optimization solutions of ABI’s mobile games.
ABI, part of OneSoft Corporation, stands among the top mobile gaming companies in Southeast Asia and is the sole Vietnamese company to achieve a global ranking for most downloads in 2021. The studio’s mobile game offerings consistently secure positions within the top 10 most-downloaded on Android and iOS platform rankings. Notably, “Galaxy Attack: Alien Shooter” has nearly 100 million downloads on Google Play and Apple Store, and is able to consistently maintain its position in the top 10 games in the U.S. market.
The partnership entails AnyMind Group providing ABI with proprietary ad monetization and optimization solutions through its media monetization and growth platform, AnyManager, including the AnyManagerSDK, a single software development kit that funnels advertising demand from across major mobile DSPs and SSPs and automatically optimizes floor pricing. In addition, AnyMind Group will also provide ABI with in-depth assessments and strategic recommendations to establish optimized pricing flows. At present, this approach has already yielded a 10% increase in overall revenue and has extended revenue optimization across multiple games within ABI Games Studio’s portfolio.
Anh Nguyen, Monetisation Manager, ABI Games Studio shared: “Our partnership with AnyMind Group allows us to unlock further opportunities to increase the game revenue. Leveraging the technology from AnyMind Group along with optimized pricing, we have experienced the total revenue of 1 app a noteworthy +3.49% increase in September compared to August, followed by an exceptional surge of +34% in October compared to September. It also enhanced ARPDAU (Average Revenue Per Daily Active User) by +8.27% in September and an impressive +14.87% in October.”
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Natalie Do, Regional Head of Publisher Growth, AnyMind Group said: “Working with a forward-thinking company like ABI Games Studio means that we are able to explore and implement new ways to support mobile publishers in increasing advertising revenue and reaching more audiences. We are proud to empower ABI to remove their borders by unlocking greater potential across a range of opportunities.”
Recently, AnyMind Group added user acquisition capabilities for app publishers through the launch of AnyTag Performance for Apps, enabling mobile marketers to leverage on influencer marketing through its influencer marketing platform, AnyTag, to activate, manage, track and attribute influencer marketing campaigns and activities to app installs. At present, AnyManager already offers various features for app and mobile gaming publishers, including app store optimization and analytics, along with user acquisition and app performance analytics.
