Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as brand ambassador for its eco-friendly luggage brand ‘Uppercase’. Bumrah has signed on for the next two years.
He will lead the ‘Never Ordinary’ campaign. His extraordinary game across formats makes him the perfect fit to represent the brand, it said in a press release.
The campaign ‘Never Ordinary’ will be spread across a series of creatives, weaved in a way that tells the features and USPs of the Uppercase’s bags. The films will showcase the Uppercase’s bags as a perfect everyday companion that is eco-friendly in nature.
Sudip Ghose, founder of Uppercase, said, “Our brand is young, dynamic, and never ordinary, just like Jasprit Bumrah. He is disciplined and has been performing consistently at the highest level, like our products. This makes him a perfect fit to represent Uppercase luggage. We are looking forward to the Jasprit Bumrah magic to make an impact in the luggage industry with Uppercase.”
Shivaprasad, co-founder and chief business officer of Uppercase, said, “Jasprit Bumrah has shown over the years he is never ordinary with his terrific bowling spells, world record batting feat and being a leader on the field. He brings that passion to the team as we launch Uppercase. The films under the ‘Never Ordinary’ campaign target young audiences who are filled with enthusiasm to travel in a sustainable yet stylish way. They don’t like doing the Ordinary and so do we as a brand.”
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Bumrah said, “I am excited to join the team of Uppercase, a brand that offers a wide product portfolio, that focuses on being durable, vibrant and water resistant for young Indians. For those who believe in living sustainably, would find Uppercase to their liking and to travel with eco-friendly luggage.”Tapsee Pannu gives an ergonomic alternative to yoga in Green Soul’s campaign: BE Exclusive The campaign delves into the health benefits of sitting on the brand’s ergonomic chairs.
