Akshay Kumar, a celebrated Bollywood actor, has teamed up with the Good Glamm Group to introduce a fresh array of holistic personal care and wellness products tailored for men. By entering into a partnership, the Good Glamm Group has an opportunity to foster direct-to-consumer revenue through their extensive online reach and brick & mortar distribution network in more than 150 cities throughout India. Such a strategy helps them effectively combine content creation and commerce.
Kumar, who is known for his disciplined approach to fitness and personal care, has been involved in the brand and product development process. The products are formulated using natural and active ingredients and are expected to be launched by mid-2023. The joint venture with the Good Glamm Group marks the launch of the men’s care category within their brand portfolio.
In October 2021, the Good Glamm Group obtained ScoopWhoop to better equip themselves for their mission to grow in the direct-to-consumer male cosmetic and grooming industry. ScoopWhoop is a well-known digital lifestyle media content platform that focuses on creating content for men. ScoopWhoop gives the Good Glamm Group a powerful tool for promoting its new line of products by engaging 45% of men on Facebook and Instagram in India. It’s an invaluable platform for them to take advantage of.
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Darpan Sanghvi, founder & CEO of Good Glamm Group, was delighted with their partnership with Akshay Kumar. He stated that he is a great example of standing for hard work, dedication and to maintain youthful looks based on natural wellness practices. The actor revealed his ambition to design products, which are both naturally-based and effective, on the basis of his own experiences and knowledge about holistic wellness.
Kumar’s joint venture with the Good Glamm Group is set to bring a new dimension to the men’s personal care and wellness industry in India, with a focus on natural and active ingredients that are safe and effective for men. With the combined expertise and resources of the actor and the Good Glamm Group, this joint venture is expected to achieve great success in the coming years.
