Adidas and Major League Soccer (MLS) have renewed their partnership in a multi-year agreement. Under the terms of the deal, Adidas will continue to be the official sponsor and provider of footwear and apparel for MLS, as well as the official match ball provider. Adidas will also continue to supply jerseys, training gear, and sideline apparel to MLS clubs and will invest in youth development and community activation initiatives.
The partnership between Adidas and MLS began in 1996, the year the league was founded, and has since helped to drive the growth and popularity of soccer in North America. The new agreement will see both parties work together on new, inclusive initiatives aimed at empowering and inspiring a new generation of players and fans ahead of the 2026 World Cup, which will be hosted by the US, Canada, and Mexico.
MLS Commissioner Don Garber expressed his pleasure at the extension of the partnership, describing Adidas as the leading soccer brand in the world. He acknowledged the immense contribution of the company in popularizing MLS and soccer across North America over numerous decades, and expressed eagerness to partner with them in helping the sport grow even further.
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Adidas CEO Bjorn Gulden echoed Garber’s sentiments, saying the company was committed to helping to grow the game of soccer and could not be more excited as the 2026 World Cup approaches. Gulden also highlighted soccer’s importance to Adidas, which has established the brand as the biggest name in the sport worldwide.
The renewal of the Adidas-MLS partnership is a significant boost to the league as it seeks to expand its fan base and raise its profile ahead of the 2026 World Cup. With Adidas as its official sponsor and provider of apparel and equipment, MLS can continue to leverage the global reach and reputation of one of the world’s leading sports brands to grow the game of soccer in North America and beyond.
