Aditya Birla Health Insurance Co. Limited (“ABHICL”), in collaboration with renowned actor Vikrant Massey, has launched a groundbreaking multi-film campaign to showcase its latest product, Activ One. The campaign aims to highlight the best-in-class features of Activ One, emphasizing its role in promoting a healthier lifestyle among consumers.
Introducing Activ One
Activ One, the latest offering from ABHICL, is presented as a comprehensive health insurance plan designed to address the evolving needs of customers while empowering them to achieve their healthiest selves. With a unique blend of health and insurance features, Activ One stands out as a pioneering solution in the health insurance landscape.
A Multi-Film Campaign
The campaign features a total of four ad films, each focusing on different aspects of Activ One. Vikrant Massey, the face of the campaign, plays a pivotal role in narrating the features of the plan in a witty and engaging manner. The first film, already live, highlights the “Claim Protect” feature, showcasing how healthy customers can receive up to 100% refund of the paid premium as HealthReturns™ for staying active.
Emphasizing Health and Insurance
Through the campaign, ABHICL aims to underscore its commitment to promoting a healthier lifestyle while providing robust insurance coverage. The tagline, “100% Health. 100% Health Insurance,” encapsulates this dedication, emphasizing the holistic approach of Activ One towards health and wellness.
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Extensive Reach
The campaign will be broadcasted across various platforms, including television, OTT, YouTube, and Meta, ensuring maximum visibility among diverse audiences. Additionally, ABHICL plans to leverage the Out-of-Home (OOH) medium to further popularize the campaign in cities across India.
Insights from Leadership
Commenting on the campaign, Mr. Mayank Bathwal, Chief Executive Officer of Aditya Birla Health Insurance, highlighted the brand’s commitment to incentivized wellness and its ‘Health-First’ approach. He expressed delight in having Vikrant Massey as the face of Activ One, citing his relatable persona and broad audience appeal.
Ms. Darshana Shah, Marketing Head of Aditya Birla Capital, emphasized the brand’s focus on promoting a healthy lifestyle and holistic well-being. She noted that Activ One is tailored to cater to the diverse needs of consumers at different stages of life, expressing excitement about Vikrant Massey’s role in strengthening the campaign’s narrative and inspiring customers to embrace healthier living.
The collaboration between Aditya Birla Health Insurance and Vikrant Massey signifies a strategic effort to promote Activ One as a pioneering solution in the health insurance market. With its innovative features and commitment to wellness, Activ One aims to redefine the paradigm of health insurance, empowering individuals to prioritize their health while securing their future.
