Adobe, the world-renowned software company, has unveiled a new game-changing offering at the Adobe Summit – the largest Digital Experience Conference in the world. The tech giant has launched Adobe Express for Enterprise, a universal creative tool designed to revolutionise content development for enterprises of all sizes. This groundbreaking solution allows anyone within an enterprise, regardless of their creative skill level, to effortlessly create, share and collaboratively review high-quality, on-brand content, such as multimedia assets and social posts.
Purpose
Built for enterprises, Adobe Express for Enterprise is integrated with Adobe Experience Manager (AEM) Assets, streamlining the end-to-end content development workflows. This enables brands to meet ever-increasing demands for customer engagement across channels. Also, Adobe Firefly, a new family of creative generative AI models, will improve the accuracy, strength, speed, and usability of Adobe Express processes, which were initially designed to produce images and text effects that are suitable for commercial usage.
Intuitive Application For All Skill Levels
Creating content at scale is a challenge for most businesses, often pushing creative teams to their limits. By providing businesses with an easy-to-use creative solution, Adobe Express for Enterprise democratises creation beyond design teams. Adobe Express for Enterprise gives marketers, sales teams, and internal content creators the tools they need to quickly and easily produce on-brand content. It offers the ability to create branded templates for reuse as well as an unrivalled collection of high-quality curated assets, templates, and collaborative workflows.
“Now Adobe Express for Enterprise will connect teams of all types – from creatives to communicators – as a creative hub, with the highest quality collection of assets and templates, integrated libraries and new brand control features, enabling anyone to create and share on-brand content at scale,” said Govind Balakrishnan, senior vice president, Adobe Express Product at Adobe.
Streamlined Content Workflow
Adobe Express for Enterprise supports enterprises’ rapidly growing content supply chain needs by facilitating and streamlining end-to-end content workflows, connecting with enterprise solutions. The integration of Adobe Express and Adobe Experience Manager (AEM) Assets will enable unified content planning, creation, collaborative review, organisation and analysis, thus unleashing creativity across every organisation
Adobe Express for Enterprise works with Adobe Creative Cloud apps like Photoshop, Premiere Pro, and Acrobat to add AI-powered features. It also gives users access to stock images, videos, fonts, design assets, and templates. This brings the best of Adobe to customers of every skill level. Moreover, Adobe Express for Enterprise contains brand-new collaboration features that were first introduced in Creative Cloud and Document Cloud, facilitating fluid creation, sharing, and feedback loops throughout content production workflows. With Firefly, it will be quick and easy to create endless varieties of material and make modifications that are all on brand, as well as to produce content that is safe for commercial usage.
Also read: Adobe Summit 2023 Kicks Off Unveiling New AI Innovations, Product Analytics, & Content Management Solutions
Testimonials From Satisfied Clients According to Bridget Esposito, Vice President and Group Creative Director at Prudential Financial, “The demand for creating on-brand content that is delivered quickly and at scale presents a very real challenge to businesses everywhere. Adobe Express for Enterprise modernises the creative workflow, saving creatives time by enabling teams to self-serve on repeatable projects, and improving speed to and while maintaining a consistent brand experience.”
Ready for the Future
With a new mixed-media editor, expanded video editing capabilities, Adobe Firefly generative AI capabilities to create original fonts, images, and backgrounds, and new opportunities for collaboration with creators using other Adobe Creative Cloud apps, Adobe Express regularly introduces new features.
About Adobe
Adobe is using digital experiences to transform the world. To learn more, go to www.adobe.com.
