AIA Singapore’s Strategic Leadership Reshuffle
Irma Hadikusuma: Spearheading Marketing and Proposition
AIA Singapore is excited to announce the appointment of Ms. Irma Hadikusuma as the new Chief Marketing and Proposition Officer, effective from 1 December 2023. In her previous role as Chief Product Proposition Officer, Irma has been a catalyst for innovation, developing award-winning, customer-centric solutions. Her new role will merge marketing and proposition functions, aiming to strengthen AIA Singapore’s health and wealth strategy and commitment to helping the community lead healthier, longer, and better lives.
Irma’s journey in the insurance industry spans over 20 years, marked by her impactful tenure as Regional Business Development Director at AIA Group and Head of Product and Investment-linked Fund at AIA Singapore. She holds a first-class honours degree in Actuarial Science from Nanyang Technological University and an impressive list of accolades, including being named the top international graduate by the Institute and Faculty of Actuaries, UK.
Peter Lee: Driving Technological Innovation
Mr. Peter Lee joins as the Chief Technology Officer from 20 November 2023, bringing a fresh perspective to AIA Singapore’s technological strategies. His focus will be on aligning tech and digital solutions with Singapore’s Smart Nation goals, enhancing customer experiences, and streamlining operational processes. With a career that started at Accenture and spanned more than three decades across various global insurance firms, Peter’s expertise in technology strategic planning and digital transformation is set to propel AIA Singapore forward.
Peter’s academic background is equally impressive, with a Bachelor of Science in Electrical Engineering and Economics from Brown University.
Melita Teo: Taking the Helm at AIA Philippines
Ms. Melita Teo, previously Chief Customer and Digital Officer at AIA Singapore, will assume the role of Chief Executive Officer designate at AIA Philippines starting 1 December 2023. Melita’s 22-year tenure at AIA Singapore has been marked by significant contributions, especially in customer engagement, brand development, and digital transformation. Her expertise is expected to drive the growth and success of AIA Philippines.
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Leadership Endorsements
Ms. Wong Sze Keed, Chief Executive Officer of AIA Singapore, highlighted, “The combined Marketing and Proposition role will further energise our brand and customer value proposition. Irma’s appointment is testament to her achievements in advancing our commitment to customers through curating a compelling suite of innovative solutions which sets AIA Singapore apart. Her impeccable leadership track record and commitment to excellence will be key in accelerating AIA Singapore’s customer and growth agenda. I am also delighted to welcome Peter on board as our new Chief Technology Officer. Peter is a highly respected and experienced leader with over 30 years of experience in the insurance and finance industry, where he has led a series of digital transformation projects in Asia and Africa across Infrastructure, Application and Service Delivery. I am confident that Peter will be a strong addition to our management team and will continue to drive transformation for AIA Singapore’s digitalisation agenda. More importantly, with both Peter and Irma’s appointments, I’m confident that AIA Singapore will continue to strengthen our focus on customer excellence and the way we use technology across our organisation to deliver the best service experience.”
Looking Forward
These strategic appointments at AIA Singapore symbolize a significant shift towards a more integrated, customer-focused approach, blending innovation in product development and technology. As the company embarks on this new chapter, the leadership changes are set to reinforce AIA Singapore’s position as a leader in the insurance sector, committed to delivering exceptional customer experiences and embracing technological advancements.
