The Fusion of Classic and Modern in Fashion
Anothersole’s recent launch of the “Forever Hello Kitty” Collection marks a significant moment in fashion, marrying the timeless appeal of Sanrio’s Hello Kitty with modern design sensibilities. This collection revitalizes Anothersole’s leading products, including the 247 sneakers, Anytime flats, sandals, and the ANEW Mini Bag, all while paying tribute to the iconic Hello Kitty through design and color.
A Collection That Resonates with Nostalgia and Style
In this collection, each piece uniquely captures the spirit of Hello Kitty. The designs prominently feature her signature bow and embrace a color scheme of cream, pastel pink, and bright red. The Anytime flats are a highlight, adorned with satin shoelaces and a playful illustration of Hello Kitty, bringing a touch of whimsy to the collection.
Benny Chee, the founder of Anothersole, shares his vision for the collaboration, “The “Forever Hello Kitty” Collection pays homage to Hello Kitty fans who have grown up with a special place in their hearts for this beloved character. We’re honoured to have Hello Kitty as the inaugural licensee under anothersole, and to have such an iconic campaign marking the brand’s first-ever collaboration with Sanrio.”
Transforming Retail Spaces and Online Engagement
The Hello Kitty theme extends beyond the products to the retail experience. Anothersole stores will feature Hello Kitty-themed visual merchandising, including decals, floor graphics, and themed displays, all celebrating the “Forever Hello Kitty” theme.
In a move to engage the digital audience, Anothersole has introduced a custom Instagram filter inspired by the collection. This digital innovation aims to foster brand engagement, inviting followers to immerse themselves in the “Forever Hello Kitty” experience.
Also read: Lush’s Tenth Malaysian Store Marks a New Chapter in Eco-Friendly Beauty
Launch Event and Social Media Interaction
Available from 24 January, the collection offers an immersive shopping experience. Customers are encouraged to share their experiences using the hashtags #anothersolemy and #sanriomalaysia.
This collaboration, following the brand’s successful launch at Seibu in The Exchange TRX, Malaysia, signifies a major step for Anothersole. For more details or to view the “Forever Hello Kitty” collection, visit Anothersole’s website.
