Ant International has proudly announced its status as an Official Partner of UEFA EURO 2024, the 17th iteration of the prestigious international football championship organized by the Union of European Football Associations (UEFA). This partnership heralds a series of global campaigns poised to bridge fans worldwide through the synergy of travel, trade, and the universal love for football. The UEFA EURO 2024 tournament, set to unfold from June 14 to July 14, 2024, across ten German cities and culminate at the historic Olympiastadion in Berlin, is anticipated to be a focal point of international sports this year.
Douglas Feagin, President of Ant International, encapsulates the essence of this partnership, stating, “Nothing brings people closer together than travel, trade, and a legendary sport like football.” He highlights the significant boon European businesses stand to gain from the global enthusiasm for UEFA EURO 2024, from international tourism revenue to expanding customer bases. Feagin underscores the pivotal role of Alipay+ in enabling seamless, efficient digital payments and marketing offers for both large and small European merchants to connect with Asian travelers, enhancing the travel experience across Europe through leading mobile payment partners globally.
Alipay+ is at the forefront of this initiative, expanding its cross-border mobile payment acceptance and merchant coverage. It aims to offer tourists a more seamless and convenient travel experience in Germany and other popular European destinations. Alipay+ is set to connect users of 13 international e-wallets and bank apps to major tourist markets in Germany and beyond, ensuring widespread acceptance at thousands of merchant stores, including top retailers and attractions. With special deals and competitive foreign exchange rates, Alipay+ enhances the payment experience, especially on match days at host stadiums.
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As the exclusive Official Payment Partner of UEFA EURO 2024, Alipay+ is instrumental in driving regional tourism, with the Halle Institute for Economic Research projecting about 650,000 overseas fans to generate additional tourism revenue of €250 million.
Alipay+, along with Antom and WorldFirst, spearheads the #GoalBeyond campaign, engaging fans through an exclusive UEFA EURO 2024 fan zone within participating apps, offering themed quizzes, global merchant vouchers, and interactive football mini-games. Antom collaborates with online retail, travel, and digital services partners to offer exclusive prizes and promotions, while WorldFirst focuses on celebrating global SMEs with a lucky draw, emphasizing their commitment to simplifying international payments for small and medium-sized businesses.
About Ant International
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
About Alipay+
Alipay+ is a suite of cross-border digital payment, marketing and digitalization solutions that help connect global merchants to consumers. Consumers enjoy seamless payment and a broad choice of deals using their preferred payment methods while travelling abroad. Small and medium-sized businesses may use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth.
About Antom
Ant International’s Antom is a leading provider of payment processing services to merchants worldwide. Antom provides one-stop, vertical-specific digital payment solutions to meet the payment needs for merchants of all sizes. Antom currently supports merchants in over 40 countries, including, amongst others, the Chinese mainland, Hong Kong SAR, Japan, Thailand, Malaysia, Indonesia, Philippines, Singapore, United States, and the EU countries, and offers over 250 payment methods globally.
About WorldFirst
WorldFirst is meeting the needs of SMEs engaged in international trade to expand globally. This includes global collection, making payments, currency conversion, risk management, and supply chain financing to help SMEs reduce costs and improve turnover efficiency to generate more revenue, and quickly capture global business opportunities. WorldFirst, which employs AI and other cutting-edge technologies for risk control, prioritizes the safety and security of client funds above all else and has a leading fraud-prevention track record in the industry. WorldFirst has served one million customers worldwide and is connected to over 120 marketplaces. WorldFirst was founded in 2004 and joined Ant Group in 2019.
To learn more about WorldFirst at https://www.worldfirst.com/.
