Asahi Super Dry, Japan’s top-selling beer brand, has unveiled its latest innovation – ‘Dry Crystal’ – in Hong Kong and Taiwan. Following its successful debut in Japan in 2023, Dry Crystal is designed for those who seek to enjoy life’s pleasures without compromise. With a 3.5% ABV and significantly fewer calories and carbs, this new beer offers a guilt-free indulgence.
Dry Crystal embodies Asahi’s commitment to pioneering Japanese brewing techniques and using the finest ingredients. It delivers a dry and crisp taste while providing a healthier alternative for consumers. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal boasts a lower 3.5% ABV, 40% fewer calories, and 70% fewer carbs than the original Asahi Super Dry, without sacrificing the iconic taste.
Kinyi Choo, Managing Director of Asahi Beer Asia, stated, “With consumer needs at the core of the business, Asahi Super Dry continuously explores new product offerings and innovations that tap into the latest trend and consumption occasions across different markets. Dry Crystal is the next generation under the Super Dry edition and was created to respond to a change in consumer attitudes – a growing consciousness about what they are eating and drinking. The new product is perfect for those who want to enjoy a beer and not miss out in social situations while also maintaining a lifestyle of moderation.”
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Brewed in Japan, Dry Crystal offers the classic Super Dry ‘quick peak and clean finish’ with a rich and sharp taste. With only 3.5% ABV, 25 kcal, and 0.9g carbs per 100ml, this beer is crafted using innovative techniques and the special Polaris hop, known for its cooling sensation and high fermentation rate. This ensures that consumers can enjoy their favorite beer while moderating their alcohol intake.
The new Dry Crystal campaign features renowned Japanese actor Kanna Hashimoto in her first-ever alcohol-related advertisement. The energetic video showcases Hashimoto balancing her professional and personal life, enjoying the refreshing taste of Dry Crystal to the catchy tune of Pharrell Williams’ Grammy Award-winning hit song, “Happy.”
To reach new audiences, Asahi Super Dry has expanded its product portfolio, which now includes 0%, 3.5%, and 5% beer options. Additionally, Asahi’s Nama Jokki can – the world’s first innovation draft beer in a can – is available in key Asian markets, allowing consumers to enjoy the Super Dry taste akin to draft beer served at a bar or restaurant. Dry Crystal exemplifies Asahi’s dedication to innovation and consumer satisfaction, providing a high-end, premium experience with a healthier twist.
About Asahi Super Dry
Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan’s No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit https://www.asahisuperdry.com/en-gb/home/.
