Audi Singapore today announced the official grand opening of its revolutionary Audi House of Progress Singapore. Located at Cross Street Exchange, Audi Singapore’s new home and immersive lifestyle destination will open its doors to the public on 15 February 2025, bringing to life an unparalleled Audi experience for all.
The Audi House of Progress Singapore, situated at the crossroads of Singapore’s Central Business District and the historic Chinatown precinct, aims to bring Audi enthusiasts, customers and visitors closer to the brand than ever before. Built around four key pillars – Performance, Lifestyle, Sports, and Dining – it embodies the essence of Vorsprung to deliver a holistic new brand experience with moments and activities for everyone.
The Audi House of Progress Singapore, situated at the crossroads of Singapore’s Central Business District and the historic Chinatown precinct, aims to bring Audi enthusiasts, customers and visitors closer to the brand than ever before. Built around four key pillars – Performance, Lifestyle, Sports, and Dining – it embodies the essence of Vorsprung to deliver a holistic new brand experience with moments and activities for everyone.
Breaking the mould, Audi House of Progress Singapore reimagines the end-to-end customer journey, integrating lifestyle elements beyond a traditional car showroom. Customers and visitors can explore new dimensions and moments with Audi Singapore, spanning seamless omnichannel car purchases, exclusive experiences, and a curated programme of product launches and bespoke events.
“With the grand opening of Audi House of Progress Singapore, Audi Singapore has crossed a momentous milestone in our journey of transformation,” said Markus Schuster, Managing Director, Audi Singapore. “Singapore is the first Audi market globally to fully switch to a direct-to-consumer business model, affirming the strategic importance of the Singaporean market for the Audi Brand. The Audi House of Progress Singapore positions us strongly to enter this new era. We will continue to put our customers in the centre of everything we do and to elevate the Audi experience even higher with our new brand home.”
To mark the momentous occasion, visitors will be able to get a first look at the all-new Audi A5, which was previewed for the first time in Singapore at the Audi House of Progress Singapore media launch on 12 February. The all-new Audi A5, a true head-turner with its impactful design and performance, is the first Audi model to be launched on Premium Platform Combustion (PPC), replacing the MLB-evo platform, and will officially enter the Singapore market in Q2 2025. Other models currently on display at the Audi House of Progress include the Audi RS Q8 e-tron – a legacy model, and the enhanced version of the first electric drivetrain car to win the prestigious Dakar Rally – as well as the Audi Q4 e-tron, Q6 e-tron, Q3 Sportback, Q7, A3 Sedan, A6, and SQ8.
The all-new Audi A5, on display for the first time in Singapore.
A New Way to Experience Audi
The Audi House of Progress Singapore’s design embodies dynamism and flexibility, while prioritising human-centricity and personalisation. Inspired by the historically significant location and Audi’s ethos, the space showcases a uniquely Singaporean “Garden City” aesthetic through elements such as ventilation blocks and a wall of greenery, and also integrates quintessential aspects adapted from Audi’s progressive showroom concept.The space will bring visitors on a journey of discovery and experience, and offers flexibility for seasonal changes and other uses.
Dedicated consultation areas across the showroom, including a customer private lounge, feature innovative technologies and tools to help customers through in-person queries and purchases. Guided by sales and product experts, customers can arrange test drives, explore Audi’s latest cars with new levels of customisation, and view their preferred configurations on interactive digital displays.
Audi Singapore has partnered with Burnt Ends Hospitality Group to open the Audi x Burnt Ends Bakery. Located at the showroom’s entrance, the cafe serves a selection of bakes inspired by Audi’s German heritage. It offers a range of unique sweet and savoury bites, alongside an interactive coffee brew bar with a new signature drink menu.
The Audi Performance Suite showcases the highlights of Audi Sport, taking visitors on a journey through the past, present, and future of Audi’s high-performance and Motorsport arm. The space displays a rotating line-up of legacy cars, including the Audi RS Q8 e-tron – the enhanced version of the first electric drivetrain car to win the prestigious Dakar Rally. The Audi Performance Suite also houses two cutting-edge Audi Sport Racing Simulators where visitors can experience the performance of Audi’s racing sport (RS) models and take on unique challenges.
At night, the Audi Performance Suite transforms into an elegant speakeasy bar and lounge serving a selection of classic and reinvented cocktails. Also managed by Burnt Ends, the bar will also host various myAudiworld and partner events.
The quattro Golf Lounge, created in partnership with Trackman, is another unique zone that pays homage to Audi’s long-standing connection to golf, and over three decades of the celebrated Audi quattro Cup. Equipped with state-of-the-art Trackman iO golf simulators and TaylorMade golf gear, the quattro Golf Lounge offers visitors immersive virtual golf experiences to keep pace with the growing golf scene in Singapore.
The Audi House of Progress Singapore also features elements of thoughtfully curated partnerships to enhance the overall brand experience. Bang & Olufsen,Audi Singapore’s official sound and technology partner for the showroom, has equipped the Audi Performance Suite with its Beolab 28 stereo speakers. Adding to the space’s ambiance are furnishings and accessories from BOLIA, showcasing the brands’ shared passion for sustainability and craftsmanship.
(L-R) The Audi Singapore leadership team: Jamie Lee, General Manager Marketing; Lee Heng Sin, Manager, Audi House of Progress Singapore; Markus Schuster, Managing Director, Audi Singapore; Daniel Watts, General Manager Aftersales; Christian Krauel, General Manager Finance & Admin
Opening Details
Audi House of Progress Singapore is located at 18 Cross Street, Cross Street Exchange (S048423) and will be open to the public from 15 February onwards, from Monday to Sunday, 10 am – 7pm. The Audi x Burnt Ends Bakery will open daily from 8am – 4pm, and the speakeasy bar will open daily from 5pm until late.
During the opening weekend of 15 – 16 February, Audi House of Progress Singapore will offer time-limited promotions and family-friendly activities as part of its official launch celebrations. More information can also be found at the official website.
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