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Framing Isn’t Exactly A Groundbreaking Topic
With all the technology in marketing, it’s easy to forget that our industry is still essentially about people and their...
With all the technology in marketing, it’s easy to forget that our industry is still essentially about people and their...
People experiencing fear tend to conform more, and how to make this work in your favour
To create an effective emotional advertising, it is important to know what emotional advertising is and why it works
Why advertising still works in the attention economy
Despite what some “gurus” say, long-term mass marketing isn’t dead. The trick is finding the balance between the short and...
Colonel Sanders as a dashing young anime character is one thing, but having a corgi as a side character is...