MediaBank and GrabAds Team Up to Promote ‘Another Side of Japan’ to Southeast Asian Travellers
GrabAds, the advertising division of the prominent technology company Grab, and Media…
Happy Socks Steps into a New Era: A Refreshing Rebrand and Artistic Collaboration
Renowned Swedish accessories brand, Happy Socks, recently unveiled a fresh look with…
Unleashing Childhood Creativity: Hot Wheels and Proton Launch Kid-Designed Packaging
In an unprecedented move in the toy industry, Hot Wheels and Proton…
Tesla Makes Strategic Move in India: New Office Space Secured in Pune
Tesla, the American electric vehicle (EV) giant, led by billionaire entrepreneur Elon…
Falling Giants: Bankruptcy Uncovered – The Downfall of Anil Ambani’s Reliance Communication
Welcome to our exciting new series, “Falling Giants: Bankruptcy Uncovered“. In this journey,…
Chan Brothers Travel to Take Legal Action Against False Accusations
Singapore-based travel agency Chan Brothers Travel has announced it will pursue legal…
Channel Factory Amplifies APAC Presence: New Outpost in Vietnam Boosts Localized Brand Strategy
Channel Factory, a leading global brand platform for YouTube, is now making…
The Observatory Singapore Appoints New SEA Managing Partner, Reaffirms Commitment to Regional Growth
As part of a strategic move to relaunch its operations in Singapore…
Great Eastern in Advanced Negotiations to Acquire MetLife’s Malaysian Venture
Singaporean insurer, Great Eastern, is on the path of expansion with potential…
Pizza Hut and Coca-Cola Revolutionize Taste Experience with Fusion Flavors in Malaysia
In an unprecedented culinary move, Pizza Hut Malaysia and Coca-Cola have joined…
Coca-Cola Appoints Win Metawin as First ASEAN Brand Ambassador: Launches ‘A Recipe for Magic’ Campaign
Coca-Cola has announced influencer, actor, and model Win Metawin as its inaugural…
Empowering SMBs with GrabAds’ New Marketing Manager Platform: An Exclusive Interview with Margaret Y.C Chang
Hello, readers. Here at Marketing In Asia (M.I.A), we are always eager…
AirAsia Reignites Adventure Spirit with ‘YASSS to Holiday Quickies’ Campaign
AirAsia, the renowned Malaysian budget airline, breathes new life into its 2019…
Nativex and Xiaohongshu Forge Digital Marketing Partnership: A Breakthrough Cross-Border Collaboration for Global Brands
In a landmark development, digital marketing heavyweight Nativex has officially allied with…
A Digital Evolution: Japanese In-App Spending Skyrockets, Spurred by Gaming, Fintech, and E-Commerce Trends
In the first quarter of 2023, Japan witnessed a surge in in-app…