Channel Factory Amplifies APAC Presence: New Outpost in Vietnam Boosts Localized Brand Strategy
Channel Factory, a leading global brand platform for YouTube, is now making…
The Observatory Singapore Appoints New SEA Managing Partner, Reaffirms Commitment to Regional Growth
As part of a strategic move to relaunch its operations in Singapore…
Great Eastern in Advanced Negotiations to Acquire MetLife’s Malaysian Venture
Singaporean insurer, Great Eastern, is on the path of expansion with potential…
Pizza Hut and Coca-Cola Revolutionize Taste Experience with Fusion Flavors in Malaysia
In an unprecedented culinary move, Pizza Hut Malaysia and Coca-Cola have joined…
Coca-Cola Appoints Win Metawin as First ASEAN Brand Ambassador: Launches ‘A Recipe for Magic’ Campaign
Coca-Cola has announced influencer, actor, and model Win Metawin as its inaugural…
Empowering SMBs with GrabAds’ New Marketing Manager Platform: An Exclusive Interview with Margaret Y.C Chang
Hello, readers. Here at Marketing In Asia (M.I.A), we are always eager…
AirAsia Reignites Adventure Spirit with ‘YASSS to Holiday Quickies’ Campaign
AirAsia, the renowned Malaysian budget airline, breathes new life into its 2019…
Nativex and Xiaohongshu Forge Digital Marketing Partnership: A Breakthrough Cross-Border Collaboration for Global Brands
In a landmark development, digital marketing heavyweight Nativex has officially allied with…
A Digital Evolution: Japanese In-App Spending Skyrockets, Spurred by Gaming, Fintech, and E-Commerce Trends
In the first quarter of 2023, Japan witnessed a surge in in-app…
Malaysia’s Investment and Trade Momentum: A Beacon of Hope in Global Economic Uncertainties
Malaysia's investment momentum is set to continue its impressive growth trajectory into…
Hong Kong and Malaysia Collaborate on Innovative Transit-Oriented Development
Hong Kong is set to collaborate with Malaysia in a groundbreaking Transit-Oriented…
Judicial Reformation in Israel: Netanyahu’s Rationale and the Global Repercussions
The shifting landscape of Israel's judiciary has been the source of widespread…
DBS Continues to Inspire with ‘Live more, Bank less’ Initiative in Citywide Campaign for Hong Kong
In its latest integrated brand campaign, DBS Bank continues to challenge traditional…
Sazzy Falak Stars in RHB’s Enhanced #JomSapot BeliLokal Campaign
RHB Bank and Star Media Group are renewing their support for small…
Singapore’s UOB Shatters Expectations with 27% Q2 Net Profit Leap
United Overseas Bank (UOB), the third-largest bank in Southeast Asia, shocked the…