Brand Purpose Interview with Messy Bessy Founder
The brand story of Messy Bessy Brand. Brand purpose is the reason…
Branding In An Omnichannel Environment, An Interview With Jenni Romaniuk
She is a Research Professor and Associate Director ( International ) at…
Brand Licensing for New Business Opportunities
It refers to leasing or renting a brand of a company for…
New Brand Or Brand Extension?
I have been launching new products over 15 years across different fast-moving…
Building Brands The Entrep Way
An entrepreneurial approach to strategic brand management is vital to win in…