Juliana Zainal Aznam, Head of INCA Malaysia. Juliana Zainal Aznam is the country lead for INCA Malaysia, GroupM’s influencer marketing & content solution. She works with media agencies to support their influencer strategic planning by amplifying and optimizing their influencer marketing campaigns through the power of AI and tech. Juliana brings over 11 years of experience across multiple roles in social media, influencer marketing and branded content. She started her career in the TV and Entertainment industry, managing social media platforms for a number of TV Channels and award-winning TV shows. Before joining GroupM, Juliana was the Head of Social and Influencer Marketing team in a digital marketing agency providing social media marketing solutions to local and regional clients.