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Mansur Khamitov

Dr. Mansur Khamitov (Ph.D., MBA) is an assistant professor of marketing at Nanyang Business School, NTU Singapore. His research on the subject was done in collaboration with Xin (Shane) Wang and Matthew Thomson, Western University.
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establishing-a-relationship-with-consumers-is-a-game-changer-for-modern-brands-in-an-ever-changing-marketing-landscape
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Establishing A Relationship With Consumers Is A Game Changer For Modern Brands In An Ever-Changing Marketing Landscape

Predictive CRM, omnichannel relationship marketing, brand relationship metrics, using chatbots to encourage…

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should-one-invest-in-brand-relationships-to-drive-customer-loyalty?
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Should One Invest In Brand Relationships to Drive Customer Loyalty?

… establishing a relationship with consumers is a game changer for brands…

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