Perspectives
Combating Influencer Fraud To Ensure Brand Safety & Generate Business Outcomes
Consumer trust in Asia Pacific has shifted from a few celebrity favorites to an army of key opinion leaders (KOLs)...
Consumer trust in Asia Pacific has shifted from a few celebrity favorites to an army of key opinion leaders (KOLs)...
Thinking of the audience as more than a series of data points will put advertising in the right place, at...
Planned creation of the largest-combined influencer network in Japan, influencer D2C brand enablement and more
Drones or unmanned aerial vehicles (UAVs) are increasingly being used by large and small-scale farmers globally
From playing with Johnny Cash to Beyonce, Kenny Aronoff is a musician who has demonstrated his ability to stand the...
Since Covid-19, 75% of caregiving chores have fallen on women
Data is not a new concept for the retail industry
The platform allows businesses to book celebrities for marketing campaigns via online
Executive Produced by James Cameron and Narrated by Sigourney Weaver, the Four-Part Series from National Geographic Premieres on Earth Day,...
Over 1000 marketing, PR and consumer insights professionals were surveyed on the importance of consumer and customer conversations for data-driven...
The figures come from PwC's 24th Annual Global CEO Survey, which this year polled 5,050 CEOs in 100 countries and...
In conjunction with International Women’s Day, ADA announced; gender equality achievements and new benefits and inclusive policies
Plus, New “Legends” Trailer Also Available
Launched in collaboration with the Diversity Standards Collective, the initiative will drive more awareness for diversity within the industry
Saha will be responsible for harnessing the capabilities of Publicis Media to deliver modern solutions that help clients drive one-to-one...
To get leadership on board, it’s important to understand how diversity directly benefits corporations
Media Partners Asia’s AMPD Research Q4 2020 report reaffirms Viu’s leadership
UM China won the business by demonstrating its unique Futureproof philosophy, leading strength in leveraging data and personalized content
It’s big business
Majority of women want men to be more involved in helping to reduce inequities, which increased because of COVID
The deal is expected to close in the second quarter of 2021
Joining a Space on Android is easy
The Southeast Asia-inspired fantasy film will be available on Disney+ with Premier Access on the same day as its release...
Close to 6 in 10 women saying they missed out on opportunities, promotion and pay due to their gender. Businesses...
He will work closely with brands, agencies and advertisers in this region to further the expansion of Foursquare across Southeast...
The accelerated consumption of entertainment and passion among the youth segment is definitely here to stay
Initiative Philippines, already an incumbent to the group’s business has been awarded the expanded remit as a lead media agency
I think it is fair to say that it’s been an extraordinary year
The launch of THE technology hub is in line with the government’s MyDIGITAL initiative to attract RM70 billion investment in...
Keung To will pick his favourite 100 chanters and surprise them with a limited edition Big Mac gift
At the heart of CNN Film School is a new digital series of videos and articles about the art of...
Yapo is the leading general classifieds portal in Chile with the #1 position across the high-value auto and real estate...
The premium brand and consumer choice for home appliances delivers a better lifestyle to all Malaysians
Brand Building, Strategy and Media Relations Key Focus Areas for Communications Teams
Over The Top (OTT) streaming has exploded during the global pandemic
2020 presented the hospitality sector with a unique set of challenges
Read or download it here
A further 14 percent of respondents want to work-from home permanently
ECD Jamal Hamidi leads the new content unit as Managing Director, with Jacie Tan to join as Head of Content...
Only 12% of marketers and publishers use an identity graph solution today and nearly 60% plan to use one in...
Data collected is based on all public conversations across news media and social media worldwide
Archana Menon will be responsible for overseeing and growing Mutant’s business in Malaysia
Registration is open to participants from all over the world until February 20
The first to market predictive analytics product for SKAdNetwork will be available in early spring
Young local trader becomes Malaysian grand prize winner in OctaFX 16 Cars Worldwide Contest.
It captures our response to the fast-changing marketing communications landscape in our country - Paul Perez
Filmplace allows homeowners and venue owners to make 10 times more money as compared to the average rental rates in...
Notable speakers include the likes of Fahad A Alhamed, Dr Fatmah Ba Othman, Badar Khan and more
A full integration between Corda Enterprise and Conclave is forthcoming
It is to accelerate smart city AR/VR applications in the APAC region