Serm Teck Choon (Serm) is a digital evangelist who is passionate about using digital to help businesses transform. Serm is co-founder & CEO of Antsomi, a regional marketing technology company aiming to help businesses transform into data-driven companies.
With more than 20 years of experience in the digital industry, Serm was Malaysia Country Head at CtrlShift and Digital Products Head at Star Media Group. As one of the Malaysian Digital Association (MDA) founding members, Serm actively involves in industry initiatives. Serm was the 4th president of MDA, elected in March 2016 and serving for two terms until April 2020. He worked closely with MDA members and industry leaders to launch many initiatives for driving the growth of the digital media and advertising industry in Malaysia.
Serm is an active industry thought leader, continually being invited by various media in the region to share his views about digital trends and developments. He is also a sought-after speaker in digital-related conferences, a mentor and judge for start-up competitions, and a jury member for global and regional media awards. Follow him on website and LinkedIn.