In a landmark announcement that signifies a step forward for the Broadcast Audience Research Council India (BARC), industry veteran Dolly Jha has been welcomed onboard as the new Chief of Product & Research.
Jha, an alumnus of the Institute of Rural Management Anand (IRMA), has spent nearly three decades cultivating a wealth of experience in a variety of significant roles across organizations like KANTAR, ITC Foods, and Nielsen. Her portfolio of experience spans consumer research, audience measurement, media analytics, ROI measurement, and innovation research.
Before taking up her new role at BARC India, Jha spent 13 years at Nielsen, where she shouldered numerous leadership responsibilities. Her most recent position was Managing Director for Nielsen Media – India. Her tenure at Nielsen saw her steering large Audience Measurement Mandates for several Industry Bodies. Jha also successfully oversaw the launch of multiple pioneering solutions in the Digital Measurement space in India.
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Expressing her enthusiasm for the new role, Jha commented, “Joining BARC India, which operates the largest Audience Measurement system in the world, as the Chief of Product & Research is indeed thrilling. Leveraging my rich experience, I look forward to contributing significantly to BARC by advancing the Measurement to better meet stakeholders’ evolving needs.”
Welcoming Jha to the team, Nakul Chopra, CEO, BARC India, said, “Dolly’s joining the BARC Leadership Team is indeed wonderful news. Her appointment will undoubtedly bring immense value to our ecosystem by improving our input quality and building value-added services that will benefit all our subscribers over time. Given her profound experience, I believe there’s no leader more suited to this role. Her stint at Nielsen has provided her with deep exposure and understanding of BARC’s work – I am confident that this will herald an extremely fruitful partnership. I warmly welcome her and look forward to working closely with her.”
