The Covid-19 is probably one of the best reminders for us that change is inevitable and nothing in life is predictable. One thing we can control is how we react to changes. How flexible are we in response to the unexpected? And are we creative enough to offer new solutions to our customers? My career took a quick turn as soon as the pandemic hit globally. I was no longer able to travel and run physical seminars. So I knew I had to pivot and these are the things that I have been focusing on to make sure that I was able to adjust accordingly.
Surviving The Chaos
The first step to get through is understanding the current issue. What is the issue and how exactly is it impacting your business? Obviously, during a pandemic, our movements are very limited. If you run a traditional business model, here are the things that you want to focus on.
1. Create that powerful online presence
More and more companies are turning to the internet for sales conversion. Physical events are now turned into online events and webinars. Personally, for someone who used to run physical seminars, the best thing about online events is that that the growth is exponential. We do not need to limit the numbers of attendees as online events remove the geographical limitations. This is also the time to allow your imagination to go wild. What would it take to make your online events more memorable? Maybe invite industry influencers, consider new partnerships or perhaps throw in some competitions with your audience.
2. Personalize that spectacular sales pitch
How do you get more people to be interested to join in your online events? Come up with a killer, accurate and outstanding pitch. Look closely at how your target audience speaks and how can you address their pain points in a short and impactful sales pitch. Tell a story, be engaging and make sure you deliver the message where you are able to solve their problems. This message also needs to be delivered at the right time and in the right place.
3. The power of repetition
Repetition in sales and marketing is so important especially when you run your businesses online. According to some researches, it takes 7 to 8 times before a customer considers taking action. Therefore, your marketing plan has to be repetitive to create stronger brand awareness. Bear in mind that for it to work, you need to give it time and trust the process.
