How One Simple Distinction Can Take You from Failure to Success
What distinctions have brought you to where you are today? What distinctions do you still need to make in order to get where you want toContinue reading on Startup Stash
Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the companyâs growth strategy. Taking a B2B brand mainstream is a tricky business. In the case of Coupa,…
Introducing a new AI-powered model to predict user engagement with app push notifications
What is App Push Engage? It is a mobile app algorithm that combines your data with machine learning to generate a predictive model. The model collects insights through delivered push…
Coupon management: Drive sales and revenue across the customer lifecycle
Growing customer affinity towards discount coupons and sales promotions As customers, donât we always look for flash words like âdiscountâ, âsaleâ, âoffâ, and âfreeâ while shopping? Do you often wait…
A/B winner auto-selection: AI-led A/B testing to self-optimize customer journeys
Tackling unpredictable customer behavior Building cross-channel marketing campaigns that maximize engagement, conversion, or retention is a science and an art. In essence, customer journey orchestration is about visualizing and accounting…
Website personalization: The ultimate guide to maximizing your revenue
Nominees Revealed: We have made it on the shortlist for 3 categories in the Mob-Ex 2019 awards thanks to our relentless drive, kick-ass team, and customers. The post Website personalization:…
4 User-Generated Content Ideas (and Tools To Check If They Work)
Home Market Talks Perspectives 4 User-Generated Content Ideas (and Tools To Check If They Work) Perspectives Itâs hard to keep the content on your social channels fresh. Luckily, your brand…
10 Content Marketing Articles Readers (Like You) Loved This Year
Home Market Talks Perspectives 10 Content Marketing Articles Readers (Like You) Loved This Year Perspectives If you didn't get a chance to read all 249-plus posts from Content Marketing Institute…
What is the Ideal Creative Team Structure?
Perspectives A creative team does more than just generate content ideas for your brand. PIA Editor Jan 1, 2022 - 17:55 0 21 It can create an identity that helps define everything…
Core Web Vitals: WordPress, Drupal, Duda or Wix?
The results are in! For at least one kind of race, that is. Content management systems, or CMSs, play a vital role in making it easier and easier for companies…
Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative. The post Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express…
Why SEO Still Matters for Your Entire Digital Marketing Strategy
SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service thatâs delivering your SEO campaigns, it usually exists on its…
How to Unite Your Facebook Ads with Your Overall Marketing Strategy
Great marketing is an overall marketing strategy that encapsulates all of your marketing efforts into one mega-strategy that gets traffic and conversions. The post How to Unite Your Facebook Ads…
Step-by-Step Guide to Start Influencer Marketing Today
The beautiful part of paid advertising with Influencers is itâs all up for creation! If you found a gem to work with they will be an extended creative arm to…
How Can SEO Help Your Business in 2022?
SEO is vital for any business, but how exactly can businesses use it to drive growth? Search traffic is historically the best web traffic you can hope for. Google has…
