10 Key Digital Marketing Metrics That Actually Matter
Digital marketing metrics are important because they provide a window into the health and success of a company's digital marketing strategy. Many companies fail to see how their digital marketing…
Some Lessons From Paytm
Here are some of the lessons from Paytm's listing on the Indian stock market:1. Bluest of bluechip investors' including long term shareholders' cannot guarantee IPO success, unless the path to…
Making A Difference in People Through Sales Training
There are certain people that we hold with great respect, gratitude, and appreciation for going out of their way to help us grow as a person and as a professional.…
2022 Predictions: 3 Trends That Will Define Tech And Customer Engagement
1. Personalised customer experiences will be delivered from digital concierges at home Customer engagement as we know it has been forever altered by the pandemic. Almost immediately the pandemic hit…
Digi Joins Telenor In Setting New Guinness World Record For E-Learning
Telenor Group has set a new Guinness World Records title for most users to take an online personal development lesson in 24 hours. The record attempt which started on 27 October at…
Cloud4C Expands Its Managed Cloud Services With Highly Secure SD-WAN Solution
This latest addition to Cloud4C's portfolio highlights the company’s commitment to enabling enterprises to gain complete control of their cloud environment today and tomorrow. The SD-WAN solution offering is designed…
Bigo Live Remains Committed To Ensuring Content Safety While Bringing Local Malaysian Communities Together
Bigo Live’s latest commitment comes off the back of a successful series of campaigns organised in Malaysia as part of the platform’s ongoing efforts to bring local communities closer together…
Marketing Leaders Share Learnings In Outernet Media Playbook
The Outernet Marketing Innovation Group (OMIG), an industry initiative by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) have launched a playbook to share…
GameFi Aims To Disrupt Existing Practice In Gaming And Finance Industry
They aim to help wider public understanding and awareness of blockchain technology by education and sharing insights and resources through games, courses, skills and tools. GameFi Sdn Bhd operates as…
Pengaruh Revolusi Industri Terhadap Transformasi Pemasaran
Hari ini, kita tidak boleh menyangkal bahawa strategi pemasaran akan sentiasa berkembang dan bakal terus berevolusi mengikut kemajuan teknologi serta pengaruh trend pasaran. Peralihan budaya pasaran yang kita semua lalui…
5 Reasons Why Insurance Matters During Pandemic
The pandemic got a lot of people thinking about how to increase the financial security of their families, now and in the future. And life insurance moved to the top…
Marketing In Asia Introduces MIA Seasons: Digital Marketing Edition Campaign To Start Its New Journey With A Bang!
Hello everyone, Azleen here. I am the Managing Editor of Marketing In Asia. This is Marketing In Asia's first-ever campaign, which embarks today, November 20 till December 20, 2021. Yes,…
[Infographic] Understanding The Digital Marketing Landscape – Essential Guide For Businesses And Marketers
Introduction Digital Marketing is a broad term that encompasses many marketing activities, such as search engine optimization and social media marketing. It's the use of the internet and related technologies…
New Cloud Threat Research Reveals Poor Software Supply Chain Impacts Cloud Infrastructure
In the latest Palo Alto Networks’ Unit 42 Cloud Threat Report, 2H 2021, Unit 42 researchers dive deep into the full scope of supply chain attacks in the cloud and…
SEEK Asia Launches Let’s Get To Work To Empower Job Seekers After
Let’s Get To Work campaign will tap on local influencers and key opinion leaders such as actors, athletes, entrepreneurs, musicians, and YouTubers — to inspire Gen Z audiences; the company…