Piano Software Expands Global Footprint In Asia-Pacific With New Leadership, Headquarters In Singapore
Piano, the leading subscription commerce and customer experience platform, today announced further expansion of its global footprint in Asia-Pacific, with a new headquarters and core team in Singapore focused on serving existing customers…
Understanding Consumer Behaviour On Financial Resources In The New Normal
By Carolyn Corda Financial institutions have used data to fuel marketing efforts for many years. Banks, for example, have leveraged transaction data to identify customers most likely to be interested…
3 In 5 Respondents Struggle To Acquire New Skills To Survive In A Post-Pandemic World
Three in five respondents (61 per cent) said that it has been a struggle to acquire new skills in their current role to adapt to the pandemic. This sentiment is…
Indosat Ooredoo & Snap Collaborate To Accelerate The Use Of Augmented Reality In Indonesia
As part of the partnership, Indosat Ooredoo and Snap will launch multiple AR specific programs to empower and engage Indonesians, and develop advertising opportunities for local brands. Indosat Ooredoo introduces iAds,…
Dream Cruises Brings The World On Board World Dream With New Korean & Thai Themed Super Seacation Experiences This Spring
Dream Cruises will bring the world on board World Dream with a brand new series of Super Seacations from February to May, featuring signature traditional and pop culture experiences from Korea and…
Adjust Joins TikTok Marketing Partner Program To Help Advertisers Optimize Campaigns On TikTok
Following another banner year for TikTok, app marketing platform Adjust announced today it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help…
Kingdom Digital Wins Social Media Agency Role For Spritzer
Spritzer Malaysia Bhd, producing Malaysia’s best selling natural mineral water, has appointed Kingdom Digital as its social media agency. The appointment will be for a period of a year. Under this…
MBC Broadcasts COVID-19 Special With TVU Networks
South Korea’s Munhwa Broadcasting Corp. (MBC), the nation’s second largest broadcaster, relied on three integrated remote production technologies from TVU Networks, the market and technology leader in cloud and IP-based live video…
Rakuten Advertising Makes Senior Hire Ahead Of Launch Of New Media Products
Rakuten Advertising, the global leader of performance marketing, media and consumer insights, today announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After…
Mimpikita Introduces A Fresh Spin To Its Brand With elfo
Mimpikita introduces a fresh spin to its brand, by elevating its digital advertising and performance marketing initiatives through the appointment of elfo. Founded by three sisters – Nurul, Amirah, and Syahira…
AI Marketing Technology Platform EternityX Opens New Office In Australia
As China’s leading AI marketing platform, EternityX provides international brands with real-time connections to highly desired Chinese consumers. Regional expansion will help brands better engage their target consumers and generate…
Pizza Hut Appoints Ogilvy Indonesia As Integrated Marketing Partner
Ogilvy Indonesia today announced its appointment as the Integrated ATL and Digital (including social) agency for Pizza Hut Indonesia, following a competitive, multi-agency pitch. The appointment will see Ogilvy drive…
Integral Ad Science Expands Business Operations In Australia & NZ, Makes Senior Appointments
Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as…
Wattpad Brand Partnerships Expands Its Presence In Southeast Asia With Culture Group As Agency Of Record
Wattpad Brand Partnerships, Wattpad’s advertising and partnerships arm that helps brands build deep engagement with Gen Z consumers, has brought on Culture Group, Southeast Asia’s leading pop culture marketing agency…
CGTN: China Celebrates Lunar New Year With Major Victory In Poverty Alleviation
Wednesday marks “Lichun”, the first solar term of the year, considered the beginning of spring. As a Chinese saying goes, “the whole year’s work depends on a good start in…
