Re-Inventing Digital Transformation
During my recent trip to Bangkok and upon arrival at my hotel, I was handed the usual little slip of paper to fill in my details: name, email address, phone…
New Liftoff Report Shows That Asia Has Highest Early Mobile User App Retention Rates But Drops Off Over Time
Liftoff, the leader in performance-driven mobile user acquisition, has released its annual Mobile App Trends Report, which provides insights into the booming app economy. The report found that Asia is…
Western Brands Leveraging Singles’ Day to Gain Market Share
Charles Tidswell, Vice President JAPAC, Socialbakers, “While Singles’ Day has its roots firmly in Chinese culture, we see more and more Western brands leveraging the event to reach and engage…
Marketing In Asia Appoints Sasanka Dias As Partner For Sri Lanka
Marketing In Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur, recently announced the appointment of Sasanka Dias as its partner for Sri Lanka. The magazine is known…
Blis’ High-Quality Audiences Now Available On Facebook
Blis, the global leader in real-world intelligence, has announced that it is expanding its programmatic offering by making its accurate and verified location-based audiences available on Facebook, Twitter, Spotify and…
Google: Here’s How Malaysian Consumers Decide On Their Next Smartphone Purchase
Smartphones are incredibly central to our daily lives and deciding on a new or replacement device is a hugely important part in the life of a typically connected Malaysian. Google…
Why Content Marketing Is Important for Small Business and Entrepreneurs
Creating regular content on these platforms will help to get your brand noticed by your customers and hence, a higher chance of them considering your products or services I have…
Kesalahan Besar Pemasaran Media Sosial
‘Melepak’ di media sosial bersama-sama rakan-rakan maya anda sebagai diri anda sendiri memang mudah. Tidak perlu mengikut peraturan sangat, melainkan undang-undang negara. Itu sahaja. Tetapi sebagai pemilik perniagaan atau pengurus…
6 Strategi Pemasaran Terdesak
Apabila syarikat anda berada dalam situasi terdesak untuk mendapatkan jualan, tidak bermakna talian hayat anda hampir tamat. Ia sebenarnya memaksa anda sebagai usahawan kental untuk lebih kreatif dalam mencari jualan.…
It’s The Most Wonderful Time Of The Year! And It Ought To Be, For Your Business
We’re down to the final quarter, the busiest time of the year. With sales periods such as Black Friday, 11.11, 12.12 and Christmas just around the corner, Malaysians are already…
Enter SIGGRAPH Asia 2019’s ‘Dream Zone’, A Magical Place Of Digital Imagery
SIGGRAPH Asia 2019 commences this weekend with a stellar lineup of content, from visualisations of space and autonomous cars, to the art of animating the year’s greatest movies, to the…
Adobe MAX 2019: Empowering Creativity for All
Recently at Adobe MAX, the world’s largest creativity conference, Adobe (Nasdaq: ADBE) announced the next generation of Creative Cloud—a release of faster and more powerful products spanning multiple surfaces. The…
Almost 20,000 Office Hours Daily Spent On Gaming – ADA Explains How Brands Can Make The Most Of This
ADA, the advertising agency of the future, has released insights on the behaviour of office workers across the region. Specifically in Malaysia, the company has identified that at least 5%…
Marketing In Asia Steps In As The Media Partner For KL
Marketing In Asia Steps In As The Media Partner For KL’s Largest Startup Party. Alongside one of the partner associates, BEYOND99 strikes a partnership with DrinkEntrepreneursKL as their official Web…
APAC Spends Big on Rewarded Videos and Holiday Periods
Smaato, the global in-app advertising platform, shared further insights on APAC from its Global In-App Advertising Trends Report spotlight on the region. With APAC on track to see a 25%…
