Say What? What SEA Marketers Need To Know About Digital Voice Assistants
Author, Redickaa Subrammanian Brands are always on a mission to engage customers and prospects in meaningful dialog. With digital voice assistants, they can literally do just that. As digital voice…
Finally, The Truth About Facebook Ads and Boosting Posts
Select the campaign objective that correspond to those results and start seeing the campaign results youâve been wanting. I get to speak with a lot of entrepreneurs from different industries…
Konsisten Penting Di Media Sosial
Mempunyai jenama yang kukuh dan berkredibiliti tinggi, yang diikuti oleh beribu-ribu malah berjuta orang di media sosial memang seronok. Siapa yang tidak suka dirinya menjadi popular seakan-akan selebriti sebenar atau…
Etika Group Wins Asia’s Best Employer Brand Awards 2019-2020
Etika Group of Companies (Etika) has won the Asia’s Best Employer Brand Awards 2019-2020 at the Employer Branding Awards 2019 held recently in Pan Pacific, Singapore. One of Malaysia’s leading…
Synergy’s “Consumer Insighting & Storytelling Conference – The Next Frontier”: Getting Ahead in the Expectations Economy
“We now live in the expectation economy wherein customer expectations will be set by the best in class: design, customer experience, service, quality, price etc. We need to anticipate future…
IKS: Kenapa Pemasaran Digital Mengecewakan?
Memang menjadi perkara biasa bila ada pemilik perniagaan bersaiz kecil dan sederhana merungut tentang strategi pemasaran digital mereka yang ‘kurang’ menampakkan kesan terutamanya kepada jualan walaupun setelah berbulan-bulan cubaan untuk…
Consumer Demand Versus Innovation In Bangladesh’s Digital Market: Is Co-Evolution The Solution?
As the quality of life around the globe is improving, the demand for a more convenient lifestyle will continue to rise. We are living in an era of advanced technology,…
FinTech And Halal Communities Will Gather In Kuala Lumpur For 3-Day Islamic Digital Economy Experience (IDEX)
Riding on the success of the popular Global Islamic Fintech Summit (GIFS) 2018 in Kuala Lumpur, the thriving city is again set to host the annual summit reinforcing KL’s position…
Adidas Dan Kuasa Pengaruh Mikro
Saya ada terbaca satu artikel pemasaran tentang Adidas beberapa hari yang lalu. Ia ditulis oleh Seb Joseph yang diterbitkan oleh portal terkenal Digiday. Ia berkisar tentang pemasaran digital menggunakan kaedah…
Agoda Unveils New Brand Identity
Agoda, one of the fastest growing global digital travel platforms and headquartered in Asia, today unveiled a refreshed visual identity, revealing a redesigned logo, custom Agoda typeface and new brand…
Get To Know Atul Temurnikar, Co-Founder & Chairman Of Global Schools Foundation (GSF)
Welcome to Marketing In Asia, AtulAtul, in terms of running a successful education network, you are considered as one of the region’s seasoned individuals. Tell us about yourself.Before moving into…
STB Unveils A Selection Of Over 60 Lifestyle Experiences To Entice Business Groups To Singapore
Today marks the global launch of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme initiated by the Singapore Tourism Board to attract potential visitors from the global Meetings,…
Pahami Perilaku Konsumen Online Untuk Digital Marketing Yang Sukses
Sebuah penelitian menunjukan bahwa, “honesty” dan “personalisasi” merupakan kunci keberhasilan marketing di sosial media. Hari ini, kita banyak melihat brand berlomba hadir di sosial media dengan grafis dan video yang…
ZTE Leads In 5G Innovations And Expects To Achieve Win-Win Scenarios With Its Partners
ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, expects to achieve win-win scenarios with its partners backed up with its leadership…
Get To Know Alex Sua and Sebastian Sua, Founders Of Hamilton & Sherwind
Welcome to Marketing In Asia, Alex & Sebastian.Alex and Sebastian, one of the things I first noticed when I was pitched this story was that you two are brothers, with…
