Kefahaman Asas Bina Reputasi Pasaran Melalui Digital Storytelling
Dengan berkembangnya penggunaan teknologi digital dan media sosial pada era tanpa sempadan kini, kaedah storytelling atau penceritaan mula menjadi pilihan ramai para usahawan terutamanya dalam membina prospek perniagaan, produk dan…
5 Conscience Moves Towards Ethical Marketing & Standing The Test Of Time
Author, Zaleha Othman The growing trend of sustainable business demonstrates that the people are now conscious, care and particular about ethical sensitivity. People of the 21st centuries are looking for…
Top 10 YouTube Ads That Singaporeans Watched In The First Half Of 2019
Recently, Google unveiled its YouTube Ads Leaderboard for the first half of 2019, showcasing a list of top 10 video ads that captured Singaporeans’ attention from January to June. This…
Get To Know Rica Lalaine Jankulovski, CEO Of PayStaff & Working Remote PH
It’s a rainy morning in the Philippines at 8:30 AM, while it seemed a sunny day in Sydney at 10:30 AM, as seen through the video as Rica hops in…
Adludio Onboards Stella Berry As Client Director APAC
Adludio today announces the appointment of Stella Berry as Client Director APAC, in order to deepen the company’s strategic relationships with luxury brands. Berry joins Adludio in order to deepen…
Content Marketing Summit Asia To Host 10th Edition In Singapore, Over 25 CMOs To Share Experience With 400 Delegates
The largest ‘not-for-profit’ content marketing conference across APAC driven by the marketing community is all set for its 10th edition be held on August 28, 2019 in Singapore. The main objective of CMS Asia is to bring…
Perspective Strategies’ Founder Named First VP For APAC Region Of Global PR Network
The Public Relations Global Network (PRGN), one of the world’s largest international public relations networks, has named Andy See Teong Leng, the Founder and Managing Director of Perspective Strategies as…
Lantern Media Drives User Engagement And Effective Brand Outreach Through their LED Advertising Network
Lantern Media enables effective advertising and data tracking through AI-Powered LED screens which offer clearer reporting and data analytics to both property partners and brands. Lantern Media has an existing…
Digi Simplifies Digitalisation For SMEs With Digi Business Experts
Digi Telecommunications Sdn Bhd (Digi) is committed in making it easy for Small and Medium Enterprise (SME) owners to take their business digital. As part of this effort, Digi has…
Pemasaran: Cabaran Terbesar IKS
Jika saya ditanya apakah sebenarnya cabaran yang dihadapi oleh syarikat kecil dan sederhana di Malaysia pada era ini, saya akan menjawab ini. Jenama-jenama di Malaysia ini kebanyakannya berada dalam dua…
Why Don’t CMOs Stay In Their Roles Very Long In Mongolia?
If you look at the global statistics, the tenure of a global CMO is now 43 months . This is a disappointing length of time that is about half that…
Get To Know Karen Ngui, Managing Director & Group Head, Group Strategic Marketing and Communications Of DBS Bank
Welcome to Marketing In Asia, Karen. I really have to ask you this first – I am very taken with the fact that DBS Bank has made a commitment to…
Get To Know Dianne Kamin & Harry Ponsonby, APAC Vice Presidents Of The National Research Group
Welcome to Marketing in Asia, Dianne and Harry. The name, National Research Group (NRG) is synonymous with Hollywood; you are best known for your behind the scene role in pre-release…
Carsome Names Danny Chin As Group Chief Marketing Officer
Carsome, Southeast Asia’s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief Marketing Officer. In his new role, Chin will lead all Carsome’s…
Instagram Changes The Way You See Likes On Your Post In Australia, Your Country Might Be Next
It started with Canada, now Instagram is doing a trial test for their new ‘hidden like’ posts display in Australia, New Zealand, Ireland, Italy, Japan and Brazil. So how does…
