Is It Really The Marketers’ Fault?
In the year 2019, we can pretty much conclude that digital marketing is one of the most needed skills to build a brand. This is the one thing that everyone…
Obsess Over Your Customers Not Your Competitors
Author, Darrell Hardidge Have you ever noticed the performance difference between two very similar businesses? One seems to be totally on top of it and the other you can tell…
SCIKEY Goes Global With Finland Funding Boost
SCIKEY, an Indo-Finnish venture of SRKay Consulting Group; has been making waves in the HR Tech space since the beta launch of its AI & MindMatch powered Talent Commerce platform…
Terminator: Dark Fate Powered By Adobe Creative Cloud
Following the highly-anticipated Terminator: Dark Fate Comic-Con panel in San Diego, California, last week, Adobe is excited to share that the newest installment in the storied film franchise has been…
Resulticks Brings Onboard Kulmeet Bawa As Chief Operating Officer And President, JAPAC
Former Adobe VP and managing director to spearhead Resulticks’ global strategy and growth Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its…
Marketing In Asia Appoints Jennette Cajucom As Editor For The Philippines
Marketing in Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur recently announced the appointment of Jennette Cajucom as its editor for the Philippines. Jennette, will not only…
Good Writers Make Complex Businesses Easier To Understand
Good writers are integral to the B2B content marketing process, as Radha Giri (@radhagiri) details in Your Story. Giri’s article, entitled: 7 traits to look for in B2B content marketers, outlines how content marketing has…
A Killer Marketing Strategy For Bootstrapped Startups
Contrary to Fred Wilson’s opinion that Marketing is for companies with substandard products, currently marketing campaigns decide the fate and profit margins of the big corporate giants and it would…
Socialbakers: Most Engaging Brands Across Facebook and Instagram 1H 2019
Forrester probably provides one of the most accurate definitions of engagement, saying that “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time.”…
JLL Scales New Heights With Its First Sports Sponsorship Deal In Asia Pacific
Global real estate firm will help six young climbers achieve their ambitions in fast growing sport JLL is sponsoring six up-and-coming athletes from Australia, Hong Kong, India, Japan and Singapore,…
Zendesk Expands Amazon Web Services Support to Make Customer Data More Actionable
Native connector for Amazon EventBridge allows easy access to customer experience data across the organization During the recently held AWS Summit 2019, Zendesk, Inc. announced the Zendesk Events Connector for…
CxOCON 2019: The Business Influencer Conference
PopCon Introduces a New Era of Brand Building via CxOCON PopCon presents its first CxO Conference, a conference targeted specifically towards C-Level Executives, Company Directors, Founders, and Business Owners. The…
Maybank Singapore Appoints MediaOne Business Group As The Digital Marketing Agency For All Its Product Offerings
Maybank Singapore (Maybank) has appointed MediaOne Business Group (MediaOne) as their choice digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. In addition to this,…
Influencer Marketing, Why Size Matters
Author, James Gaubert With the social influencer market at an all-time high there is still some confusion as to the different split of shape and size of following and how…
A Personal Branding Guide For Introverts
You must have heard of the term ‘personal branding’, haven’t you? It means that you need to answer how you can differentiate your good self from others, publicizing and portraying…
