2019
Recently, Google Malaysia released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of…
Understanding Key Drivers Of Customer Experience
Author, Karen Gately It’s hardly difficult to find examples of organisations who have failed spectacularly in building customer relationships based on trust and respect. There are endless examples of what…
Mastercard: Do Brands Matter?
Author, Raja Rajamannar Wake up. Read the news. See an ad. Scroll through social. See more ads. Pass by a digital billboard and see multiple ads. It’s not even noon…
Digital Marketing Is Hard Because You Overcomplicate It. Keep Your Strategy Simple With These 8 Perspectives
No, digital marketing isn’t from another planet. All you have to do is to simply open your eyes wider and see beyond what you’re seeing in it. To learn this…
Why Trust Matters More Than Ever for Brands?
Living in a society that is being transformed digitally, we gradually become accustomed to not seeing each other and still communicating and trading. I started talking with Editor-in-Chief of Marketing…
Hijra Timepiece Appoints Marketing Veteran, Azraai Hafiz Azmi As The New CEO
When old friends team up for a serious business, it will be more than just fun. Izham Fitri Ismail, The CEO of Tho Mem Group is now back to refresh…
Get To Know Kelvin Teo & Reynold Wijaya, Co-Founders Of Funding Societies | Modalku
Kelvin and Reynold, welcome to Marketing In Asia. To start, can you please do a little introduction of yourselves.K : I’m the co-founder of Funding Societies | Modalku (“FSMK”). Prior…
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Author, Rohan Tiwary and Elena Shloma The broadcast and video industry is evolving rapidly, and broadcasters across the region are facing challenges with the changing digital landscape. See how we’re…
MediaMath Leading Industry Effort To Re-Imagine Accountable And Addressable Supply Chain
MediaMath, acclaimed independent programmatic company for marketers, announced today that it is launching an effort to create a reimagined supply chain that works better for the entire industry. The company…
An Unexpected Product Benefit Can Be A Powerful Marketing Tool
Framing a surprise benefit as such may stoke consumer desire. When serendipity reveals a new product benefit, consumers perk up, provided they associate the product with fun and pleasure. This…
Adobe Report: Southeast Asians Most Receptive To Delightful Customer Experiences Via Automated Interactions
Consumers in this region are most impressed with experiences and innovations that help save time and hassle Adobe recently released the Adobe Experience Index, revealing that consumers in Southeast Asia…
Mastercard: From Impressions To Impact
Author, Raja Rajamannar Like many other CMOs, I am acutely aware of the responsibility our brand has in shaping cultural perceptions. For me, gender equality in advertising is not about…
Nippon Paint Named Most Trusted Brand For 14 Consecutive Years
Nippon Paint received 4th consecutive Platinum Award for the Reader’s Digest Trusted Brand Awards 2019 YBhg. Datin Wong Meng Lee, Assistant General Manager of Marketing at Nippon Paint Malaysia Group…
Why Changing Buying Behaviour Makes Marketing With Content More Important
Use of the internet as a means to learn about purchasing options – has fundamentally changed the way those purchases are being made, as Jose Sanchez (@zesanchezr) wrote in Sales for Life (@MySales4Life). And…
Get To Know Krystal Choo, Founder and CEO Of Tickle
Krystal, this statement “I saw that people all over we’re having depressive episodes, and I wanted to build something that helped fix this. Loneliness and isolation are killing our entire…
