Establishing A Relationship With Consumers Is A Game Changer For Modern Brands In An Ever-Changing Marketing Landscape
Predictive CRM, omnichannel relationship marketing, brand relationship metrics, using chatbots to encourage stronger relationships and building more meaningful relationships through brand experience. All these contemporary marketing tools or “buzzwords” have…
Get To Know Mend-Orshikh Amartaivan, Founder And CEO Of Erxes Inc
Mend-Orshikh Amartaivan is a social entrepreneur and the Founder and CEO of erxes Inc, an open source growth marketing platform. He is also the Founder and President of The New…
Google: 4 Ways To Shape The Digital Marketing Experience In Thailand
Author, Mike Jittivanich Thai consumers’ love for online information offers vital clues for digital marketers looking to win their attention. Here, Mike Jittivanich, head of marketing at Google Thailand, shares…
Should One Invest In Brand Relationships to Drive Customer Loyalty?
… establishing a relationship with consumers is a game changer for brands Customer brand loyalty is one of the most important concepts in marketing. Over the last 25 years, much…
Law Firms: Become A Thought Leader On Emerging Issues To Attract New Clients
An article by James Bliwas, details how law firms can attract the attention of clients with strategic publishing efforts. The concepts Bliwas details can and should be applied to law…
Google: YouTube Ads Leaderboard, Cannes 2019
With Cannes Lions 2019 on the horizon, our special edition Leaderboard celebrates the most popular global video ads since last year’s festival. The bedrock of compelling advertising is creativity. The…
How To Start A Career In Digital Marketing
All you need to know before you make the switch One of the most common questions asked by students and young professionals is “how do I start a career in…
AppsFlyer: APAC’s Mobile-First Economy Faces US$650 Million Worth Of Ad Fraud
AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its APAC Ad Fraud Report 2019, providing marketers with the most comprehensive report to date on the evolving…
First Impressions Count, But Last Impressions Count More
Most people understand the importance of making a powerful first impression when delivering a pitch of your business idea because it can set the tone for the pitch from there…
Get To Know Marian Salzman Senior Vice-President, Communications Philip Morris International
Marian, when we mention Philip Morris, few brands come to mind. PMI has been around for a long time. Do walk us through how PMI started, the core business and…
Zendesk Announces New Self-Service Experiences With Expanded AI-Powered Solutions
Zendesk, Inc. (NYSE: ZEN) today announced the expansion of Answer Bot across all web and mobile channels, allowing companies to provide always-on support and faster responses for consumers with AI-powered…
MediaMath Launches Industry’s First Contextual Ad Targeting Solution For Programmatic Video
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the…
How Much Influence Do Your Words Have?
Author, Roshan Thiran Let’s begin with a simple example:“Hey boss, can I have time off? I worked throughout February, you know?”“Hey boss, could I take some time off, please? I…
Trust Trumps All
Understanding a CMO’s most underutilised strategy for growth. Author, Bjorn Sprengers Just a decade ago, few people would probably have envisioned a world where the concept of “trust” would become…
Google: How Digital Marketing Is Enabling Inclusiveness In The Philippines
Digital is shaping lives globally. To empower Filipinos to do more online, Google Philippines announced new initiatives and partnerships at the Google for Philippines event in February 2019. These announcements…
