Your Hard Selling Days Are Over!
Raise your hands if you’ve done this as a marketer; where you create content that solely aims to ‘coerce’ people to buy either by countless spamming of emails or during…
The Basics Of Developing An Effective Marketing Plan
A step-by-step simple guide for fellow marketers. A step-by-step simple guide for fellow marketers. The world of marketing is a constantly evolving one. It was just years ago social media…
A Selection Of Ramadan-Raya Ads On YouTube Malaysia
As the holy month of Ramadan comes to an end to welcome the Raya festivities, here is a selection of Ramadan-Raya advertisements that Malaysians have been watching on YouTube Malaysia.…
Marketing Malaysia’s Digital Agenda: Building Local Tech Champions Equals To Growing Fast and Going Global
Author, Gopi Ganesalingam Uber has done it again! Only this time, they did the impossible; they exited the region, went AWOL and selling out to their very competitor Grab. Now…
Best Foot Forward: Boosting The Global Visibility Of Malaysian Companies
So, how do you go global? Why not start with you and your company to think globally, then, you take the next strategic steps. Let’s be honest, international markets beyond…
Technology And The Art Of Storytelling
Author, Louisa Devadason. Robotics. Cybernetics. Artificial intelligence. These are the common things that pop out from our mind when it comes to automation. You, me and almost everyone else, who…
Unlocking Capital For Global Growth, Business Scalability And Brand Exposure
For most of you entrepreneurs, if you have access to capital, you can change the course of your business and brand; where it will take you. Any amount, be it…
Why ASEAN Companies Need To Be Better Storytellers
Author, Gopi Ganesalingam When national agency Malaysia Digital Economy Corporation (MDEC, previously known as Multimedia Development Corporation) was formed in 1996, the aim was to support the development of Malaysian-based…
Reuters Wins SOPA Award for Public Service Journalism for “Erasing the Rohingya” Story
Reuters wins the top award for second year in a row. The Associated Press wins Scoop Award for story on first gene-edited babies. Panel discussion on #MeToo looks at what’s…
Prioritise Your Internal Clients And The Rest Will Follow
By Christie Chua The number one concern for most businesses – especially small to medium-sized ones – is keeping their clients happy. Clients who are happy with your products and…
Waze Shares Traffic Predictions For Hari Raya 2019!
As the holy month of Ramadan comes to an end, a new battle is on the horizon; the “Balik Kampung” trip home to celebrate Hari Raya. Here are some Waze…
How A Leadership Coach Builds His Connections, Confidence and Credibility Through LinkedIn
Let’s learn from the best in the world, talk to experts, and highly knowledgeable people who can help us grow. His insights on leadership are invaluable. His humility as an…
GroupM
New end-to-end offering enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers GroupM, WPP’s media investment management group, today announced the Asia…
How To Become A Digital Professional
Don't be afraid to seek help, collaborate and outsource but make sure deliverables are met according to timelines. I have my corporate experiences to thank for the structure, learning, and…
The Digital Transformation Of Bangladesh
The digitalisation impact on Bangladesh, as a developed country, is beyond words. There are people who do not have a home to live in and roam around like vagabonds, yet…
