Entrepreneurship In A Marketing Context
Entrepreneurship has always been the cornerstone buzzword of a successful capitalist economy. How many people can make a change in the conventionality and think out of the box? Not much.…
Why Amazon Is Luring Exported Products From Thailand
Amazon sees a great opportunity for Thai sellers as Thailand is rapidly evolving into a leading manufacturing base and has one of the largest B2C (business to consumer) markets in…
Five New Marketing Strategies Of The 4.0 Era
We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small-…
Travel Style Guide: First Impressions
One should be comfortable when travelling. However, one should also never discount good things that can happen while travelling. First things first, being comfortable is a whole lot different…
iPrice: The Biggest eCommerce Websites and Apps in Southeast Asia Q1 2019
2018 has been a vital year for e-commerce in Southeast Asia (SEA). An updated report by Google & Temasek declared that SEA’s internet economy hits an inflection point in 2018…
5 Ways To Diversify Your Marketing Strategy
The medium of marketing is infinite. Given that marketing can be so vast; especially how it’s executed, planned and delivered, there are plenty of ways you can diversify your approach…
4 Creative, Brand-Building Event Marketing Ideas
Making a brand connection with customers can be a daunting challenge. However, you can still create a strong impression with both prospects and new customer through events. As compared to…
The Google Pixel 3a And 3a XL Hit Stands In Singapore
Starting today, Singaporeans can purchase the latest addition to the Pixel family, which promises everything you expect in a device for half the price of premium phones. These days, you…
The Rise Of Video Marketing On Social And How It Affects Your Business
The good old days of reading a book are slowly fading away, sadly. It’s true that people nowadays would prefer to pick up their digital devices to watch and earn…
Bloomberg Adds New Head Of Diversity & Inclusion In APAC
In the spirit of building a workplace culture around the globe that values difference, fosters inclusion and promotes collaboration, Bloomberg has added a talented regional leader to its global Diversity…
Personal Branding: A Gentleman
Wardrobe essentials for gentlemen have taken a whole new dimension these days. With the total sartorial chaos we currently see, I feel it is a necessity to revisit the different…
PRHK And PRCA Sign Agreement For International Cooperation
PRHK, representing PR and communications practitioners in Hong Kong, has signed a Memorandum of Understanding for mutual cooperation with the Public Relations and Communications Association (PRCA), representing practitioners in the…
What I Learned About Personal Branding Coupled With Grit From A Lady CEO
Workshops and webinars seem to be a trend in the recent years. I haven’t seen a single social media platform without ads on either webinars, seminars, workshops and what-not. All…
Google Malaysia Launches Digital Upskilling Initiative: Grow With Google
Featuring free in-person workshops and self paced, app delivered digital skills training Google Malaysia today launched its nationwide digital upskilling initiative in Kota Kinabalu with Minister of International Trade and…
New Cambridge Language Test Will Help Employers To Acquire Talent And Improve Business Performance
Cambridge Assessment English, a not-for-profit department of the University of Cambridge has launched Linguaskill, an accurate English language test with fast results which will help employers across Asia to ensure…
