Customers Can Tell If You’re Faking It
People have so much choice out there now, and with the Internet allowing for comparisons and reviews on the spot, companies have to be nuanced in their approach to landing…
How Are We Humanising The Marketing Role In The 21st Century?
Author, Brian Wong Kee Mun Most people have the perception that marketing is about selling to customers, the 4Ps (product, price, place, promotion), and profit – a concept which has…
Do You Know The Difference Between Telling And Selling?
Author, Celeste Giordano Remember those four words we all dread to hear at the end of a sales presentation? “I’ll Think About It….” If your prospects are regularly telling you…
The 5 Step Plan To A Winning Social Media Presence
Author, Nicola Moras Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media to build your pipeline.…
Why Trust Is The Most Valuable Of All Business Assets
Author, Darren Fleming When most business owners think of their business assets, they think of cash in the bank, stock on hand and the pipeline of future sales. While these…
Are You In The Winner Seat?
As a child, I never questioned why my father would sit at the head of the table during family dinners. For unknown reasons, my mother would sit next to my…
How Smartphones Make Us Rude
One of the best inventions ever is a smartphone. I cannot imagine or remember what life was like before smartphones come into my life. Oh well, perhaps I do remember,…
Get To Know Moe Ibrahim, Founder Of Deelish Brands
Moe, you are a businessman, hotelier, restauranteur; you have done it all. Tell us about yourself. I guess the best word to describe me is, entrepreneur. I am a naturally…
6 Simple Ways To Win More Clients
Today, brands are becoming people and people are becoming brands. But is that a good thing or a bad thing? Well, if you were to ask me, it’s confusing but…
Get To Know Bilguun Munkhjargal, Chief Marketing Officer of BTF LLC
Bilguun Munkhjargal recently started as the new BTF’s Chief Marketing Officer back in January and has the enviable job to Mongolia’s young trendsetters.
The Marketing Micro Trends That Will Shape Malaysia in 2019
Author, Dr. K.Kuperan Viswanathan The most powerful forces in our society that is shaping the future are the emerging of the not-so-intuitive trends. This power of individual choice has never…
Are Advertising Agencies Still Relevant In Today
This itching thought has been on my mind since the past recent years. I myself, am in the advertising circle for one and a half decade and without a doubt,…
4 Effective Digital Marketing Tools To Influence Cambodians
Co-Author, Ms Phoeun Sreynoch In today’s digital era, consumers have a completely different journey of buying decision than before. Due to the limitation of time as well as the development…
Marketing Hasn’t Changed Much Since The Good Old Days, Has It?
Our tunnel vision towards how technology can ease efforts in marketing has led to the neglection to what marketing used to be. If you dabble in tasks related to marketing…
Capitalisation of International Accreditation: Is Our Marketing Doing Enough?
Author: Dr Gunalan Nadarajah In any business, competitive advantage plays a crucial role in ensuring sustainability. Businesses need to prioritise on a range of competitive advantages such as quality, pricing,…
