Of Pappadom and Cosmetics
Have you ever had a brand that “spoke” to you and touched your heart? So much so that in that one moment, you immediately made a life decision to follow…
How To Turn LinkedIn Connections into Tangible Business Leads
Networking digitally is one of the must-have action items for today’s entrepreneurs and professionals. The main reason is simple, to access prospective customers, business partners and perhaps investors. To me…
Confessions of a Digital Marketing Hitman
I don’t like to sell, I like inbound better. By making people inbound and check what I write, indirectly I will swing them to see who I am and what…
Nescafé Declares Their Website Is ‘Dead’ As It Moves To Tumblr
This is the headline of The Verge’s article I came across last couple of weeks. Nescafé. I wasn’t that surprised as I wrote a similar stuffs last month, how the…
9 Things You Forget When Engaging With Customers
A few days ago, I had an opportunity to speak my mind on the subject of Online Engagement. It was an event organised by Cyngus Technologies, a company that helps…
Most Companies Don't Have Balls When It Comes To Marketing, Yours Included
Definitely, strategy is very important when you’re embarking your marketing journey. From branding to marketing et al, without proper strategy or planning you will face challenges to bring out the…
