The Journey Of A Digital Marketing Hitman, 6 Real-Life Lessons To Be Learned
I have been in the Marketing industry like almost forever. I graduated from a local university up north called Universiti Utara Malaysia back in 1997 majoring in Marketing and I…
PR Pitching 101: What We Can Learn From Malaysia’s Sweethearts
However, learning should not be limited to PR and branding managers and executives alone. In fact, thereâs just as much as you can learn from your KOLs and social media…
What If Your Social Media Marketing Problem Isn
Joy Abdullah tagged me a great article on LinkedIn the other day, sharing me about a brilliant piece written by Josh Hoffman. As usual, each content that I got tagged,…
Does LinkedIn Matter To Our Personal Branding? Answers From These LinkedIn Power Users Will Inspire You.
LinkedIn matters. That’s my personal take. I said so because everything that I’ve experienced here on LinkedIn are all positive ones. I’ve shared my real-life professional journey, thoughts and opinion…
Suria FM, AirAsia and MATRADE Are Still Relying On This Marketing Method For Conversions
Of late, I began to work on the video content to quickly balance out with my articles and infographics side. My recent video interview was with Shahida Azad Jamaluddin, Suria…
5 Obvious Reasons Why Your SEO Doesn't Bring Any Sustainable ROI At All
Before you pull that plug, perhaps you haven't been briefed of what the heck search engine optimisation or SEO is and understand a list of facts about it. You can…
These Marketing Tricks Might Help You Get More Sales Without Spending A Single Cent On Facebook
A couple of days ago I came across an interesting article from Hindustan Times, mentioning that Facebook Inc shares could rise 16% to $200 within a year, as it expands…
While Others Are Adding Up Their Connections and Followers, I Build Engaging Community Instead
Do you know what a community is? It is a group of people who are just a step away from being paid customers. That’s what they are. Community is a…
6 Greatest Things I Learned From Running Digital Marketing Campaigns For Two Global Trade Shows
Sincerely, I never actually dreamed of managing global exhibitions. The normal digital marketing gigs I usually have are all from the typical product and services based corporates and SMEs mostly.…
Digital Marketing: Quotes of the Week
1 I’m not sure if you realise this or not but here’s a fast fact for all of us to swallow. Western, Japanese, Korean and Chinese large powerful brands are…
How to Write For Human, But Optimise It For SEO?
The question is simple but the answer to it isn’t. Search engines such as Google, Yahoo and Bing prefer long-form articles. We are talking about at least 1,500 to somewhere…
How Digital Marketing Helps Sales Team Perform Better
Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the…
Branding 101: When I Grow Up, I Want To Be Like Hard Rock
“Have A Rockin’ Day!“ This is what I hear every single time I’m in Hard Rock Hotel. From Penang, to Singapore, Pattaya, Las Vegas, Ibiza and Macau. I’m sure this…
How I Transformed The Company Into A Super Brand in Just 18 Months
Afew days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie…
