In a significant development, boAt, India’s leading audio and wearable brand, has joined forces with Shopalyst to unlock new avenues for consumer engagement on the Open Network for Digital Commerce (ONDC). By leveraging Shopalyst’s plugin for Shopify stores, boAt’s extensive product catalogue can now be easily discovered by consumers across the ONDC network. This collaboration aims to streamline transactions and create numerous touchpoints for consumers, enabling boAt to extend its reach and cater to a larger audience.
The integration of boAt’s product catalogue on the ONDC network is a strategic move to tap into the immense potential offered by this innovative platform. With its robust presence in the D2C segment, boAt aims to capitalize on the network’s expansive buyer applications, ensuring its products are available to a wide range of consumers. This partnership allows boAt to strengthen its customer base and foster brand loyalty by making its world-class audio products accessible through various ONDC seller apps.
Also Read: Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Aman Gupta, Co-Founder & CMO of boAt, expressed enthusiasm about the collaboration, stating, “We are committed to driving e-commerce adoption in India. By coming onboard the ONDC network with Shopalyst’s cutting-edge technology, we can enhance the availability and accessibility of boAt’s premium products on multiple digital platforms.”
The ONDC network presents an exciting opportunity for brands to expand their consumer base and reach across the country. Dubbed as the “UPI of e-commerce,” this network fosters a network-centric model that enables seamless interactions between buyers and sellers, irrespective of the platforms they use. Unlike the traditional platform-centric model, ONDC democratizes market access, empowering brands to connect with consumers on popular buyer apps.
Girish Ramachandra, Co-Founder & CEO of Shopalyst, expressed his excitement about partnering with boAt, India’s most beloved electronics brand. He highlighted Shopalyst’s commitment to delivering a friction-free shopping experience and emphasized that this collaboration will contribute to achieving that goal.
Also Read: Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet
Shopalyst, known for its Discovery Commerce platform, provides brands with AI and data infrastructure to create personalized and seamless shopping experiences for consumers across multiple media channels. This partnership between Shopalyst and boAt holds immense promise for the Indian e-commerce sector, as it ensures customers can expect a hassle-free shopping experience while enjoying boAt’s exceptional products.
As an early participant and contributor to the ONDC ecosystem, Shopalyst is a certified technology service provider that enables brands and sellers to thrive on the ONDC network. Trusted by over 500 brands in 30 countries, Shopalyst is revolutionizing the way digital consumers discover and purchase products they love. Renowned global brands such as Unilever, Diageo, Nestle, and L’Oreal rely on Shopalyst to optimize their digital media spends and drive higher returns.
Please note that the information in this article is based on news from Adgully.
