Mankind Pharma’s pet care division, PetStar, recently made a significant stride in its branding efforts by bringing onboard Bollywood icons Ranbir Kapoor and Neetu Kapoor. This move marks a fusion of cinematic allure with the compassionate world of pet care.
The Essence of Family and Pets
The Kapoors, celebrated for their on-screen presence and familial warmth, are now the faces of PetStar, embodying the brand’s values of family, love, and the deep connection we share with our pets. This partnership is set to enhance the brand’s appeal, particularly in conveying its message of love, care, and nutrition for pets.
Heartwarming Narratives in Advertising
PetStar’s new television commercial, featuring this mother-son duo, is a testament to the brand’s creative approach. Set in a cozy family environment, the TVC highlights a mother’s nurturing spirit, extending beyond her human offspring to include the family pet. This narrative beautifully positions the pet as an indispensable family member, bringing joy and a touch of playful rivalry.
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A Tale of Playful Rivalry
In the commercial, Ranbir Kapoor is seen engaging in a lighthearted competition with the family dog, Rocko, racing to the breakfast table. Neetu Kapoor’s call for breakfast sets the stage for this endearing interaction, underlining the genuine bond shared within families, pets included. This portrayal aligns perfectly with PetStar’s commitment to fostering a joyful and healthy life for pets.
Leadership’s Vision
Mr. Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, shared his enthusiasm about the collaboration, noting the Kapoors’ relatability and genuine affection for pets as key factors aligning with PetStar’s ethos. He anticipates that their involvement will not only boost the brand’s visibility but also resonate deeply with pet lovers nationwide.
Setting New Standards in Pet Care
This collaboration is more than just a marketing move; it signifies PetStar’s ongoing efforts to revolutionize pet care. By associating with the Kapoor family, PetStar is not just elevating its brand but also reinforcing Mankind Pharma’s dedication to innovative and compassionate solutions in pet care.
