In a strategic move bound to resonate across the global creative scene, Bose Corporation has appointed VaynerMedia as its global brand agency of record. This significant decision was announced via a LinkedIn post by VaynerMedia, marking a new chapter in Bose Corporation’s marketing playbook. VaynerMedia will now handle all brand and mid-funnel media spend for the sound equipment giant.
The global account will be managed from VaynerMedia’s offices located in New York and London. Bose Corporation will rely on the agency’s expertise to guide its internal creative team and third-party production partners. The collaboration aims to refine the company’s focus on specific creative and thematic elements, thereby enhancing the efficiency of its marketing operations.
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VaynerMedia stated that it was selected for its innovative approach to media planning and its exceptional TV3.0 offering, which played a pivotal role in sealing the deal. TV3.0 offers a dynamic, data-driven approach to comprehensive video buying. By integrating social and programmatic audience insights, creative experimentation, and biddable buying tactics, it promises to generate more ROI across the video ecosystem. The agency added, “This more targeted approach to linear planning is more likely to drive business results.”
It is notable that VaynerMedia has been collaborating with Bose Corporation since 2021. Over the past few months, the agency has produced approximately 100 creative social assets targeting as many as 15 different audiences for Bose. This new development is considered a significant stride in VaynerMedia’s global expansion plans.
The appointment of VaynerMedia as Bose’s global brand agency of record follows closely on the heels of VaynerMedia’s appointment of Chan Woei Hern as the new Head of Creative for the APAC region. Chan succeeds VJ Anand, who recently took on a global and EMEA creative mandate based at the agency’s London office.
With his extensive experience spanning diverse consumer segments, Chan is poised to bolster VaynerMedia’s standing as an integrated consumer-centric agency. His appointment, coupled with the collaboration with Bose Corporation, underscores VaynerMedia’s ambitions in the global creative and media landscape.
This news is based on a report by Marketing Interactive.
