In a move to further engage its global clientele, British luxury fashion giant Burberry has unveiled a revamped eCommerce platform. This strategic move is designed to provide a more immersive and intuitive online shopping experience for its customers.
Key Highlights:
- Burberry launches a refreshed eCommerce website with improved functionality and enriched storytelling.
- The website boasts an editorial style, abundant in imagery, and offers seamless navigation.
- The platform showcases both Burberry’s latest collection and its iconic heritage pieces.
- This digital transformation follows Burberry’s bold rebranding initiative in February.
- The new logo features a soldier on an armored horse, with the Burberry initial “B” and the word “PRORSUM.”
- Burberry’s latest campaign highlights UK artists, including Shygirl, Skepta, and Lennon Gallagher, set against iconic London backdrops.
The brand’s official statement on LinkedIn emphasized the website’s editorial flair, enriched with vibrant imagery. The redesigned navigation, combined with interactive features, ensures customers can effortlessly explore Burberry’s contemporary collections and timeless heritage pieces.
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Giorgio Belloli, Burberry’s Chief Digital, Customer, and Innovation Officer, shared his enthusiasm about the digital transformation. He remarked, “Our revamped eCommerce platform epitomizes modern British luxury. It mirrors our new identity, offering enhanced functionality and storytelling. We aim to foster a deeper connection between our customers and our brand, making product discovery a breeze. As we roll out our Winter 2023 collection, we eagerly await our customers’ online exploration of Burberry’s world.”
This digital overhaul comes on the heels of Burberry’s audacious rebranding in February. The fashion house introduced its novel logo and launched a fresh campaign shortly after erasing its social media presence. The emblem showcases a soldier, spear in hand with a flag, astride an armored horse. The Burberry initial “B” and the word “PRORSUM,” signifying ‘forwards,’ are prominently displayed. The revamped logo elegantly incorporates traditional Burberry lettering, exuding sophistication.
Further amplifying the brand’s British roots, the campaign spotlights several UK artists, such as rapper Shygirl, record producer Skepta, John Glacier, Liberty Ross, and Lennon Gallagher. These celebrities, adorned in Burberry attire, are portrayed in relaxed environments, with some set against iconic London landmarks. Each image prominently features the new logo, alternating between a white logo on colored backgrounds and a blue logo on monochrome settings.
