Innovative Celebrations Usher in the Year of the Dragon
In a move that reimagines Chinese New Year celebrations, Carlsberg presents its ‘Brewing Prosperity Together’ bazaars. These events, set to take place at 1 Utama Shopping Centre and Gurney Paragon, are a blend of festive joy and innovative beer experiences, marking the arrival of the Year of the Dragon in a style uniquely Carlsberg’s.
A Festive Tapestry of Reunion Dinners
The commencement of these festivities has been marked by a series of reunion dinners, held in Johor Bahru, Kota Kinabalu, and Penang, culminating in a grand celebration in the Klang Valley at The Club @ Bukit Utama’s Grand Imperial restaurant. These events were a true testament to Carlsberg’s commitment to tradition, featuring sumptuous meals, enthralling Dragon dances, and vibrant music, culminating in a memorable after-party.
A Vision of Prosperity: Stefano Clini’s Perspective
At these gatherings, Stefano Clini, Carlsberg Malaysia’s Managing Director, shared his thoughts, stating, “As we continue ‘Brewing Prosperity Together’, we are once again delivering an array of artist-edition CNY festive packaging, running rewarding promotions and hosting engaging events with our customers, consumers, media, and friends of Carlsberg. Our CNY offerings aim to elevate the spirit of reunions, making every moment #BestWithCarlsberg.”
Clini added, “Just as the dragon soars, may the Year of the Dragon be marked by the smoothness of shared
laughter, the prosperity of reunion of loved ones, and the joy found in every sip of Carlsberg beer.”
The Carlsberg CNY Bazaar: A Festive Mosaic
The Carlsberg CNY Bazaar is a celebration of art and tradition, showcasing artist-edition artworks that embody prosperity and smoothness. This festive season, visitors are invited to engage in traditional beer drinking, participate in interactive activities, and stand a chance to win exclusive prizes. The bazaar will be open from 25th January to 4th February 2024 at 1 Utama.
A Journey Through Interactive Challenges and Exclusive Finds
Upon entering the bazaar through a digital dragon gate, visitors are welcomed with a free Carlsberg, setting the stage for an adventure filled with AR games, unique merchandise from TNTCO, DISSYCO, and Gumme, and more.
Also read: Innovative Marketing Leap: Goodday and Appetite Creative’s Interactive Packaging Venture
Culinary Delights and Artistic Workshops
The bazaar also features the ‘Dragon Belly’, offering Carlsberg-infused culinary treats, and the CarlsBar, a relaxation zone with cocktail workshops led by mixologist Jason Julian. The bazaar will also host additional workshops during weekends and public holidays.
A Convergence of Style and Fortune
The journey concludes at the ‘Dragon Claw’, where visitors can indulge in shoe cleaning services, manicures, and sneaker styling, alongside Zodiac predictions for 2024. This final section of the bazaar offers a unique blend of personal pampering and festive fun.
Don’t Miss the Carlsberg Chinese New Year Bazaar
To experience the excitement of the Year of the Dragon, visit the Carlsberg CNY Bazaar at 1 Utama’s 1st Floor Promenade – Link Bridge or at St. Jo & Festive Square at Gurney Paragon, Penang, from 2nd to 4th February 2024. Join in the festivities and embrace the spirit of ‘Brewing Prosperity Together’ with Carlsberg. For more details, visit www.carlsbergcny.com.my and follow @CarlsbergMY on Facebook.
Reminder: In line with Carlsberg’s commitment to responsible consumption, please remember, #CELEBRATERESPONSIBLY – if you drink, don’t drive.
