Celebrating a decade of fruitful operation, Singaporean furniture brand, Castlery, has unveiled a new 15,000 square foot global office, marking a significant chapter in the company’s history. This move signifies an impressive upgrade from their humble beginnings in a modest 900 square foot office basement in Ubi.
The brand’s journey to success has been encapsulated by its new global headquarters in MacPherson, which now hosts multiple departments under a single roof. According to a company statement, the consolidated space encourages greater collaboration and integration among teams, fostering efficiency and synergy across various divisions.
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The new global office also epitomizes Castlery’s commitment to nurturing talent, cultivating a design-oriented, tech-enabled entrepreneurial ecosystem, and creating job opportunities. Their influence spans across Singapore, China, Australia, and the United States, reinforcing their commitment to the global market.
In line with improving its logistic operations, Castlery has strategically expanded its network with eight distribution centers across four crucial locations – the United States, Australia, China, and Malaysia. These centers collectively cover an impressive 500,000 square feet, with six of them being launched in the past two years.
Celebrating its 10th anniversary concurrently, the brand announced the sale of its millionth product. Since penetrating the US market in 2020, Castlery has witnessed a remarkable ten-fold revenue growth while doubling its workforce in the last 24 months.
Declan Ee, the co-founder of Castlery, expressed immense pride at reaching this milestone, stating, “Year on year, we see a large percentage of returning customers making repeated purchases as they celebrate significant milestones of their lives with Castlery. We remain committed to delivering accessible luxury to homeowners who seek exceptional furniture that elevates their living spaces.”
The recent times have witnessed furniture brands intensifying their efforts to establish local and regional presence. For instance, IKEA Singapore recently celebrated its 45th anniversary in the country and launched an extra-long version of its iconic pencil to express gratitude towards its longstanding supporters.
The creative idea behind the pencil came from Asheen Naidu, the executive creative director at TBWA\Singapore, and was backed by media agency PhD Singapore. “We thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love,” explained Naidu.
The news is based on information from Marketing Interactive.
