News
Spotify Unveils Its Southeast Asia ‘Wrapped’ Campaign, Showcasing How We Listened To Music In 2019
Spotify takes a celebratory look at the year in music and culture through the lens of how people stream on...
Spotify takes a celebratory look at the year in music and culture through the lens of how people stream on...
Ad-supported free content still appears to be the preference for most consumers into the near future
Singaporean pride and Asian flavour were strong in this year’s Rewind lists and we release the list of Most Watched...
Hollywood-star's first time representing a homegrown Singapore brand since prolific success on "Crazy Rich Asians"
CNN, Cartoon Network and HBO – won five Asian Academy Creative Awards (AAAs) and 10 Promax Asia Awards
In today’s digital world, it’s community management and engagement with the fanbase that results in success, not superficial likes
Why advertising still works in the attention economy
Zendesk selects Amazon Connect as a preferred contact center voice solution for global deployment with Zendesk Talk Partner Edition
The data privacy landscape in APAC is still evolving and remains fairly heterogeneous, with markets across the region at different...
Analysis of 20,000 Gaming Apps Highlights In-App Advertising Opportunity
The Agojis are the stars of our campaign - a creative approach to promote the Agoda travel platform, focusing on...
"We have tremendous depth and breadth of talent across our organisation and combined, we are definitely better together."
Adobe is moving to the next phase that includes a steady cadence of features that add new functionality and enhance...
The sub-brand will be home to a network of foreign residents and overseas influencers and content creators producing content about...
Working with a renowned anthropologist, Mastercard traced the evolution of South Asians’ need for peace-of-mind protection
"WOWComm is more than just a workshop – it is a movement, a revolution to transform the way we communicate...
While many marketers will look to Facebook to segment their target markets, location data actually provides better segmentation as you...
A hospitality case study on how to use technology to elevate the customer experience and supercharge your marketing communications
Liftoff’s annual Mobile App Trends Report highlights Asia as one of the fastest-growing regions for app marketers despite inconsistency of...
While Black Friday has long been the key e-commerce event for Western brands, Singles’ Day is now the largest e-commerce...
“Being able to access our real, verified audience segments via these big social platforms is a game changer."
Creative Cloud Innovation Announcements Include Availability of Photoshop on iPad, Fresco on Windows and Adobe Aero for Immersive Media, Along...
Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video
“We wanted to shed light on and empower Saudi Arabian women professionals who have, against all odds, broken into male-dominated...
The Group’s live streaming market share exceeds 60% in Developed Asia Will accelerate global acquisition footprint in a sprint towards...
Report reveals that whilst DBS CEO, Piyush Gupta, was the most prominent in media, STE President and CEO, Vincent Chong,...
Marketing In Asia, Editor (Singapore), Emcee For Summit
Despite what some “gurus” say, long-term mass marketing isn’t dead. The trick is finding the balance between the short and...
Sam has more than 20 years’ industry experience, having spent the last six years at GroupM Jakarta
Digitalization & Scaling Up For Business Success
It offers cost-effective PR solutions for emerging brands and businesses.
The independent agency expands to South East Asia, bringing its integrated PR services and regional network to a growing cross-industry...
Muslim women travelers drive a global travel market worth US$80 billion
The investment in product development and speed stems from a measured and proactive drive to effectively meet the demands of...
Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention
Offering All Customers In Singapore More Ways To Shop And Millions Of Products To Choose From.
How online retailers can deliver exceptional customer experiences.
Announces Source By MediaMath: Delivers Full Transparency, Modernized Commercial Terms, And Supply Chain Tech Standards. Anchor Ecosystem Partner Rubicon Project...
Incremental Lift, the first solution available within the MiQ Measure suite to marketers in Asia, will help make measurement more...
APAC leads global year-over-year in-app eCPM growth at 37%
Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads
The time to review your internal PR strategy or take the first steps to get your company some publicity.
Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC
WARC partners present in-depth editorial content, featuring insights and analysis of the Lion-winning work. Report highlights include; Creative Brand of...
Facebook maintains top spot in the overall Index power rankings for driving both quality and higher adoption among advertisers
New Creative eCommerce Spike Award receives strong entries in first year. Creative Effectiveness Spike entries continue to rise (+YoY). Increased...
Colonel Sanders as a dashing young anime character is one thing, but having a corgi as a side character is...
Digital voice assistants are more than glorified personal assistants and can do much more than make phone calls and send...
Unveiled a refreshed visual identity, revealing a redesigned logo, custom Agoda typeface and new brand characters, “Agojis”.
Rewards programme “INSPIRE” is launched globally on the back of a strong performance for BTMICE