Harnessing the Power of Storytelling: The Role of PR Articles in Branding
In today's competitive business landscape, effective storytelling is essential for building a…
Balancing Growth and Fiscal Responsibility: An Overview of Malaysia’s Budget 2025
This article is originally written by - Dr Paul Anthony Maria Das…
AI-Powered Media Quality: Tackling MFA Sites for Enhanced Programmatic Advertising Performance
Programmatic advertising in Asia-Pacific (APAC) is growing rapidly. A recent WARC APAC…
Silent Scaling: Leveraging Social Capital for Sustainable Business Growth
In today's fast-paced entrepreneurial world, a quieter but more impactful approach is…
AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
As we transition from 2024 to 2025, influencer marketing is experiencing a…
Charting a revolutionary approach to customer service with GenAI
Customers will not hesitate to take their business elsewhere if brands fail…
Influencer Marketing in the F&B Sector: How to Choose the Right Partners
In today's digital world, influencer marketing has become an essential approach for…
As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI
The ongoing scrutiny of Big Tech in the US underscores the importance…
The Hard Truth About Change Management in Advertising Agencies
In my 20-odd years working with agencies, particularly in advertising and creative…
Bolstering digital immunity: Four steps to defend against cyberthreats
There are two major challenges that Malaysian businesses have to grapple with…
How to Hire a Remote Worker: A Brief Guide
In recent years, the practice of employing manpower that works away from…
Thrive to Survive: The new business race for agencies By Sai Chiu, Tangram UK Principal Consultant
Creative and media agencies have faced slow growth in billings this year,…
Thrive to Survive: The new business race for agencies
Creative and media agencies have faced slow growth in billings this year,…
Outsmarting SHEIN and Temu: Strategies for Brands to Thrive Amidst the “CPA Crisis”
Chinese e-commerce giants like SHEIN and Temu are ramping up their investment…
