Influencers as Co-Creators: How Partnerships are Shaping Brand Innovation
The landscape of influencer marketing is undergoing a significant transformation. No longer…
Silent Scaling: Leveraging Social Capital for Sustainable Business Growth
In today's fast-paced entrepreneurial world, a quieter but more impactful approach is…
Spotify’s Culture Next Report 2024: How Gen Z is Shaping Brand Engagement Through Music and Podcasts
Spotify’s Culture Next Report 2024 is out, and it offers critical insights…
Generation Alpha and Z: Redefining Family Travel in Asia Pacific, Says Hilton’s 2025 Trends Report
In a dynamic shift, Asia Pacific's youngest generations are transforming the way…
TRA Research Reveals Brands Have Permission to Be Playful: Insights from Australia and New Zealand
Auckland/Sydney. September 27, 2024: To find out what humour and play mean…
Fortinet Report: 94% of Malaysian Organizations Attribute Cyber Breaches to Skills Shortage, Urging Immediate Action
According to Fortinet’s 2024 Global Cybersecurity Skills Gap Report, an alarming 94%…
AIA Live Better Study 2024: Mental Health Takes Center Stage in Singapore’s Wellness Journey
Singapore, 25 September 2024 – The AIA Live Better Study 2024 has…
Adjust Introduces TrueLink: A Groundbreaking Multi-Platform Deep Linking Solution for Mobile App Marketers
SINGAPORE, September 25, 2024 – Adjust, a globally recognized measurement and analytics…
AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
As we transition from 2024 to 2025, influencer marketing is experiencing a…
Half of APAC Businesses Adopt Generative AI but Fear Impact on Customer Trust, Vodafone Business Study Reveals
A recent study by Vodafone Business, in partnership with the London School…
Emerging Trends Shaping the Future of Influence: We Are Social’s Report Highlights the Creators Redefining Collaboration
In the rapidly evolving world of the creator economy, the rules of…
Influencer Marketing in the F&B Sector: How to Choose the Right Partners
In today's digital world, influencer marketing has become an essential approach for…
As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI
The ongoing scrutiny of Big Tech in the US underscores the importance…
Singapore C-Suite Leaders Place Generative AI at the Heart of Business Strategy, Salesforce Survey Finds
SINGAPORE — 4 September, 2024 — New Salesforce research reveals generative AI…
Nearly Half of Malaysian Workforce Feels Marginalized Due to Ethnicity, Religion, and Disability: Randstad’s Employer Brand Research 2024
In a startling revelation, nearly 45% of respondents from Randstad’s 2024 Employer…
