Marketing
New Brand Or Brand Extension?
Better launch a new brand and create a good compelling brand story; use the strong brand as an anchor to...
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
Get To Know Darlyn Sandra Ty-Nilo, President of Viviamo! Inc
Get To Know Brianna Carney & Kate Ringcodan, CrewBloom Co-Founders
Get To Know Mags Espada, Content Marketing Manager At Hey Digital
Get To Know Muhammad Fayyaz, Founder Of Inncelerator
Better launch a new brand and create a good compelling brand story; use the strong brand as an anchor to...
The Last (Third-party) Cookie
Tips to be the most sought after ‘Master Yoda’ or ‘Sinseh’
TikTok has indeed been fueled with hundreds and thousands of skits and comedies
The best brand idea is always anchored on a truthful consumer insight about your product or brand
A fantastic storytelling creates engagement, and engagement is what people strive for today
With the rapid growth of technology, many people can now create websites
Just wrapped up on my latest media interview with The Star newspaper and wanted to share a few thoughts on...
Creating more and more content is another worst decision you can make
Consumer insights isn’t just about finding out what users want but also about understanding the deep human truths
The big misconception that still exists with brands is that their social media content needs to go viral in order...
Having a working knowledge of SEO and Content creation is vital and will help you on an everyday basis
Investing your resources in this strategy is worthy since it can lead to more traffic and brand awareness
When things are good and settled, don’t get comfy
The purpose of advertising at the end of the day is to ultimately increase brand awareness and revenue for an...
Now that everyone has access to digital media, every person is their own personal brand online
Follow these useful tips for the perfect instagram web design anatomy
Brands need to build trust among their audience and community in order to secure potential buyers
Writing effective meta descriptions will boost your SEO and help Google algorithms recognise your content as valuable for specific searches
Pick a couple of them, mix them up and think about how to create content that is beneficial for your...
Being a challenger no longer means challenging another brand, rather, it is more about challenging the world around you and...
The essential thing to mull over is success and not the cost
Let's find out
Follow these tips to avoid seeing your PR and marketing campaign go down in vain
Quality over quantity. Choose the right market who will benefit fully from your coaching program
Now is the perfect time for marketers to reassess their metrics and uncover the real humanity behind the traffic numbers
A lot of new businesses fail to live up to the hype that they’ve successfully created with their marketing
Your brand should clearly represent something of value to your target market
Constant split testing, together with a data-driven approach, is essential to maximise the return on your ad spend and thrive...
What does the future look like for luxury marketers?
72% of customers say positive reviews and testimonials make them trust a business more
Which car brand piqued motorists’ interest the most during this period?
It is important to strengthen your brand by securing positive testimonials
If you are fascinated by affiliate marketing, then check out these four tips on how to become one yourself
Ultimately, privacy regulation will help brands have a higher quality, more stable data strategy
In the real world, in a social context, very few make buying decisions
As long as you are testing the waters, it’s okay to get hands-on experience across niches and types of work
A brand's longevity is built on trust
Assuming the virus can be controlled and a sense of normality returns, 2021 could be a year of huge marketing...
And how your business can too using Facebook…
Did you know that Twitter appears to be the most popular social media channel during COVID-19 in all countries?
Digital marketing services had never been more necessary than in the time of a pandemic
To meet the customer’s demand, Marketing has undergone a sea of change over the past decade
Engagements may be largely affected by content and creativity, especially on TikTok
The pandemic has changed consumer shopping behaviours and the shopping experience as a whole. Businesses must adapt to these changes...
With so many benefits being served by content marketing, it is a must for businesses
Similar to YouTube, Marketing In Asia's modus operandi is to display content available to the community
Keep it clear, interesting, engaging and concise
Understanding whether your brand proposition and positioning is still relevant in a changed environment
Four million people search Google every minute, and some of them are searching for information in a niche area that...